Digital Transformation Customer Journey Map: Why The CIO And CMO Must Collaborate If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know. by Daniel Newman / August 8, 2019
Marketing Tips Engage More Customers with Account Based Marketing and Journey Mapping Explore the interplay between account-based marketing and customer journey mapping and how to use them together to increase customer engagement. by Laura Patterson / April 18, 2019
Digital Marketing Analyzing Your Customer Journey If you don’t understand your customer journey, then you can’t effectively target your customer. Here’s why businesses need to analyze their customer journeys. by Daniel Newman / December 5, 2017
Blog, Digital Marketing, Featured Articles Mastering Customer Experience Starts With Customer Journey Mapping by Daniel Newman / February 22, 2016
Blog, Digital Marketing, Featured Articles Can MSPs Build a Service Around Customer Journey Mapping? by Daniel Newman / December 22, 2015
