In 2021, we’re going to see marketing teams especially focused on taking control of customer data and analytics efforts for the welfare of the enterprise. Here are some key ways teams can use data to drive better customer outcomes and business performance this year.
After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.
There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges.
We had a great discussion this week ranging from CMO and the Cloud, to the big news from IBM Insight event, to the importance the CMO and CIO relationship and how to make silos work. Also make sure to tune into the end of the interview and hear what buzzwords Olivier thinks we need to kill off, you might be surprised by his answer!