Brand and Reputation Management, Consumer Behavior, Crisis Management, Featured Articles, Public Relations, Social Media Marketing DKNY Brand in Fix Over Alleged HONY Photo Snatch by Shelly Kramer / February 25, 2013
Brand and Reputation Management, Featured Articles, Pop Culture and Current Events, Traditional Marketing Coca-Cola Encounters Backlash After Failed Marketing Stunt by Shelly Kramer / April 6, 2012
Featured Articles, marketing, Pop Culture and Current Events, pr, PR Strategy Kenneth Cole’s Attempt at Brand Suicide by Shelly Kramer / February 3, 2011
Branding / Identity, Featured Articles, Public Relations, Strategies and Tactics, Traditional Marketing BP-Top Kill Failed: Every Day, More of a PR Disaster by Shelly Kramer / May 30, 2010