Want to watch AI transform advertising and financial services? Look no further than the JPMorgan Chase 5-year deal with AI startup Persado. The financial giant’s impressive foray into artificial intelligence follows a multi-year pilot using AI to help develop the most effective ads. How effective? Try a 450% click through rate. The fact that Persado’s machine learning tool wrote better ad copy than its own copywriters shows that the advertising industry is undergoing its own transformation—whether it likes it or not.
From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.
Corporate events offer rich but often under-utilized opportunities for data collection. Here are four ways to capture more and better attendee information.