According to Pew Research, Millennials are now America’s largest generation, passing Boomers as of April 2016. Marketing to this diverse and growing population of Millennial consumers is a whole new ball game for brands in this age of digital-everything. Do you know what influences Millennial shopping behaviors across key touch points? Wouldn’t you like to learn how to leverage that insight into more conversions?

Well, you can.

In this free guide from Curalate—Marketing to Millennials: Engaging a Generation of Visual Buyers—you’ll discover how to stand out to “a generation of visual and experiential consumers.” The content in these pages encourages you to identify your target Millennial persona(s)—there are 14 outlined here, from “boss babe” to “Millennial mom,” from “the quarter-life crisis” to “high-end minimalist.” Each persona needs something different from brands to plant the seeds of repeat conversions and nurture them through to budding consumer advocacy, but they have some things in common, too: They respond to imagery, mobile technology, and sharing in ways unmatched by generations prior.

That doesn’t mean slapping up a photo of a product alone is going to hook them, though. You should use authentic imagery to make your marketing messages deliver the kind of real ROI you’re seeking. The old marketing rule— “don’t tell, show”—applies here in full force. Millennials want to use their senses, seeing experiences and feeling authenticity from your brand—and, more than that, they want to share and sometimes even participate in your message by generating their own content. Encourage that.

What do the real-world Millennial marketing master brands do so well? For starters, they tap influencers, run targeted campaigns and contests, and turn content into commerce. They also show user generated content lots of love and make it simple to shop across a variety of devices.

Do you want to know how they do it? Wouldn’t you like 2017 to be the year your company can be counted among the list of brands winning at millennial marketing? Download Curalate’s FREE guide today to get started.

Share this article: