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Brand and Reputation Management, Digital Marketing, Featured Articles, Marketing Tips, Pop Culture and Current Events, Tactics and Tips

Two Things to Take Away From Recent Twitter Hackings

The interwebz have been buzzing this week as a result of two high-profile Twitter hackings: Burger King and Jeep. In both instances, the accounts were hacked, the bios and profile photos changed and tweets published that included shout-outs, profanity and generally undesirable content. And although the rest of us are secretly grateful we’re not part of these social teams and […]

Consumer Behavior, Featured Articles, Social Media Marketing, Technology news

Recent Facebook Emails To Small Businesses Are Research, Not A Scam

If you’re a Facebook page administrator for a small business, you may have received an email from Facebook that, at first glance, probably seems pretty spammy. Feel free to let down your guard—a post in Facebook’s help center confirms that the messages are part of a recent Call Tracking Study outreach to better understand how many phone calls local businesses […]

Featured Articles, social media, Tactics and Tips

Facebook Account Hacked Or Compromised? Here’s How To Fix It

Although Facebook account hackings and security concerns are nothing new, a recent spate of nasty posts (including pornographic and violent images) has affected more Facebook users than normal. According to a Facebook statement published by ZDnet.com, “In other words, this is the type of spam we’ve seen before, but it’s coming in at a much faster pace, as if it […]

Technology news

Facial Recognition Software: Where Are We Now?

Where are we at with facial recognition software and where is it going? What are the privacy implications and how should marketers and brands be considering putting the technology to good use?

Social Media Marketing

Corporate Email and Social Accounts Are Hackers’ Delight [Report]

Email and social media accounts are targets for hackers. Read the SecureWorks Underground Hackers Market Annual Report for more info.

Blog, Featured Articles, marketing, social media

This Week in Review – February 11,2017

It’s been a little over a week since Punxsutawney Phil saw his shadow, predicting six more weeks of winter. He was not kidding. My Facebook feed has been flooded with pictures of snow from friends from coast to coast. Here in Southern California, we are on the brink of another rainstorm, which has kept me inside all weekend with a […]

Blog, Featured Articles, social media

Things You Need To Know This Week – December 5, 2015

We inch closer to the end of the year, and my brain is still in April. Or at most, July. Yet here we are, closing one year and getting ready to kick off another one. Where does time go? Hopefully you’re enjoying this season and excited about all the promise that a new year brings. I know I am. With […]

Featured Articles, Online Marketing, social media, Social Media Marketing, Technology news

The Things You Need to Know This Week – September 5, 2014

I love holiday weekends and love the short weeks following them even more. But short week or not, there was a lot going on on the Interwebs. From AdWords changes that pretty cool, to Twitter forcing the shutdown of Twitpic, to Apple getting ready to introduce mobile payments–there is a bunch of good stuff to know. Here goes. Industry Google […]

Featured Articles, Marketing Tips, Online Marketing, social media, Technology news

Things You Need To Know This Week – August 22, 2014

August 22nd is my dead mother’s birthday. Which a person can either look at as a major buzz kill or a poignant reminder of how short, but magical, life can be. I opt for the latter. I’m not anywhere close to getting used to life without her since her passing this past January and, as anyone who’s lost a parent […]

Digital Marketing, Featured Articles, Online Marketing, social media, Technology news

Things You Need To Know This Week – August 8, 2014

This past week flew by fast, so fast that I almost didn’t manage to get this post out. But here it is – the things my team and I thought were particularly important and things that might help you do what it is you do more effectively. Industry After encouraging customers to lay off the overnight delivery, Amazon expands same-day […]

Business Intelligence, Crisis Management, Featured Articles, Pop Culture and Current Events, social media

The Day A Tweet Sank The Market [And What It Means]

Twitter hackings and hoaxes are, sadly, nothing new. Yet yesterday’s hacking of the Associated Press’s Twitter account not only resulted in a fake tweet that claimed a White House terrorist attack had occurred; it also caused the Dow to plunge more than 150 points in mere minutes, which prompted widespread scrambling across the financial services industry. The Back Story – […]

Brand and Reputation Management, Consumer Behavior, Crisis Management, Featured Articles, Public Relations, Social Media Marketing

DKNY Brand in Fix Over Alleged HONY Photo Snatch

Facebook friends just served up the latest brand faux pas a la DKNY allegedly using photos belonging to HONY—with neither permission nor payment—as part of a window campaign. The story: street photographer Brandon Stanton, who runs the Humans of New York site, was approached by DKNY about purchasing some of his images for use in store windows all over the […]

Business and Leadership, Business Intelligence, Featured Articles, Tactics and Tips

Think Like Zuck: Five Ps of Business Success

Social media has revolutionized the way people across the globe communicate, connect and socialize, and no platform is bigger than Facebook. Founded by Mark Zuckerberg in 2004, Facebook now has over 1 billion users. How did a 29-year old build such a massively successful business, and what are the secrets to his success? I discuss this in more detail in […]

Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Marketing Tools, Tactics and Tips, Traditional Marketing

Social Media Mastery: It’s All About Knowing How To Build A Fire

This post on how to master social media community building and management was inspired by one of my favorite reality shows (stop judging, I know you’re judging). Survivor has endured for so many seasons because we all like to sit on our couch and be inspired, amazed and disappointed by the antics of our fellow human beings. Today I’d like to […]