In the world of big data, most companies could benefit by being a bit more particular in the data collected with the goal of applying it more effectively to driving customer experience and operational excellence.
There is so much more information in the form of unstructured data that could help companies better understand their customers. A Look at how sentiment analysis powered by AI could help companies deliver better customer experience and more.
Marketers gather and use most of the data pulled by businesses today, however, it’s essential that they begin to take a leading role in crafting a privacy policy—whether they like it or not.
If customer management experience is the center of digital transformation, customer relationship management must be central to managing that experience.
Are CDOs replacing CMOs? The truth is digital transformation itself is disrupting the entire way companies structure their businesses, even wiping out some age-old job descriptions altogether.
Where are we at with facial recognition software and where is it going? What are the privacy implications and how should marketers and brands be considering putting the technology to good use?
Blockchain is changing digital marketing, driving transparency and digital control back to users. Let’s explore the trend and what it means to marketers.
Voice technology is about to become a big component to powering CRM with companies like Salesforce and Microsoft betting on the impact of voice technology, AI and chatbots for CRM.
With the rapid proliferation of analytics, machine learning and AI, is the CMO role at risk? Perhaps not immediately, but it could be if CMOs don’t change as fast as the technology is changing around them.
IoT has the ability to deliver next level data that incorporates consumers user generated content with sensor data that will deliver better experiences and improve analytics. The CMO must lead this initiative to maximize IoT data.
