Digital Marketing, Email Marketing, marketing How Email Personalization Helps Marketers Acquire and Nurture Leads Email personalization plays a big role in marketers’ ability to acquire and nurture leads. Here’s how to pull that off. by Shelly Kramer / January 2, 2018
B2B Marketing 5 Tactics for Creating Better B2B Customer Experiences [and more sales] For today’s B2B marketers, a focus on customer experience is essential. These 5 tactics can help turn prospects into customers. by Shelly Kramer / December 6, 2017
Content Marketing How to Use White Papers for Lead Generation White papers are among the most effective lead generation tools, but you have to promote them in order to get results. Here’s what you need to know. by Shelly Kramer / December 1, 2017
marketing How to Approach the Challenge of Security and Big Data Proactively Big data brings with it big risk. How secure are your security strategies? And what can you do to avoid a security breach? by Shelly Kramer / November 1, 2017
Email Marketing, marketing DHS Demands That Federal Agencies Start Using Email Security Protocols In an effort to reduce phishing scams and risk, DHS issued a request for government agencies to start using DMARC and STARTTLS. by Shelly Kramer / October 26, 2017
Digital Marketing, marketing Customer Experience: How AI Will Change How We Buy [and How Marketers Market] AI is changing the game for consumers and marketers, changing how we buy and changing how we market. Here’s how. by Shelly Kramer / October 23, 2017
Social Media Marketing Corporate Email and Social Accounts Are Hackers’ Delight [Report] Email and social media accounts are targets for hackers. Read the SecureWorks Underground Hackers Market Annual Report for more info. by Shelly Kramer / September 26, 2017
Technology news How to Protect Yourself in the Wake of the Equifax Breach Here’s a comprehensive list of what to think about, and what to do in light of the massive Equifax data breach. by Shelly Kramer / September 21, 2017
social media, Technology news How Marketers Can Employ Social AI for Lead Generation Leveraging artificial intelligence (AI) as part of your social media strategy can bolster your lead generation efforts. Here’s how. by Shelly Kramer / September 18, 2017
Social Media Marketing How to Use Instagram in Your Email Marketing Campaigns If you’re not using Instagram in your email campaigns, you’re missing out on a key tool for driving engagement. Here’s what you need to know. by Shelly Kramer / September 15, 2017
Business and Leadership, Data Scotiabank: Leading the Pack in FinTech Digital Transformation Scotiabank’s digital transformation process is a best-in-class look at financial tech (FinTech) success. Here’s how they did it. by Shelly Kramer / September 12, 2017
Business and Leadership, Digital Marketing For SMBs, Embracing Digital Means Growth This Deloitte report shows that for SMBs, digital engagement paves the way for growth—in a big way. Is your small business keeping up? by Shelly Kramer / September 8, 2017
Business and Leadership Women in Business- Driving Innovation in Senior Leadership by Shelly Kramer / August 4, 2017
Mobile and Location Based Marketing 11 Tactics to Power Your Mobile Marketing Strategy by Shelly Kramer / July 28, 2017