The truth is that marketing is a lot more than just putting an ad out there and hoping that someone sees it. You want something unique and interesting so that people will pay attention to what you have to say instead of tuning out like they usually do with boring ads.
To help get some creative juices flowing, here are 7 ways to make sure that your marketing strategies stand out from those of all other companies who are trying their best to sell their products and services as well.
Use Videos to Engage Viewers Successfully
Using video is an excellent way to grow your audience, especially on platforms like Facebook, Youtube, and Tiktok (amongst others). On these platforms, users are constantly scrolling through their newsfeeds looking for something new and interesting to watch.
If done correctly, video marketing can be a great way to connect with people who might not have engaged with you otherwise. Videos are also a great way to showcase the creativity that is at the heart of any good business. If you can tell your story through video, it will be much easier for your customers to connect with what you have to offer.
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By showcasing the personality behind your brand in videos, they will feel more personally invested in your success and become more likely to purchase from you in the future.
Moreover, by using videos on current platforms, customers can now easily share video content amongst their networks. This is a great way to extend the reach of your social media marketing strategy and make more sales in the process.
Create a Blog that is Interesting and Informative for Readers that Features User-generated Content
Starting a blog is a great way to connect with your audience and allow people to read something that interests them. In addition, user-generated content is excellent for blogs as well as social media because it makes it seem more authentic and adds value by allowing readers to see real opinions from other potential customers.
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Offer Incentives, such as Discounts or Coupons, to get People Back Again and Again
People will often look for reasons to buy from you. Offering discounts and coupons are a great way to catch their attention and incentivize them to make the purchase.
Offering discounts and deals will also help you get more leads because more people will be interested in taking advantage of them and end up signing up for your email list.
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Discounts are also a great way to entice new customers who might not initially be ready to make the purchase. If they see that there is an incentive involved, such as free shipping or another deal, then it offers an extra little push that makes it worth their while.
By offering a limited number of these coupons, you can also make people feel as though they need to take advantage right now – simply because it might not be available later on. This will help incentivize them to buy from you rather than delaying their decision.
Get More Reviews on your Website
Being creative to get more reviews on your website can be an excellent way to grow your customer base.
Having more reviews on your site will help you provide value for potential customers by showing them that other people have had a good customer experience with you and the quality of service that you offer. It lets them know that they are making a sound choice by purchasing from you rather than another business. This is all extremely important in today’s market.
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You can also incentivize new customers to leave reviews after they make their first purchase or sign up for an account on your site. If someone gets free shipping, makes any other kind of purchase, or gets an exceptional service from you, this would be is a great time to ask for a review describing their experience.
Getting more reviews for your website will also help you rank higher in Google’s search results, which makes it much easier to bring customers in the door.
Offer a Loyalty Program that Rewards Customers for their Purchases
Rewards programs are a great way to cut down on customer acquisition costs as well as encourage people to buy from you regularly. You can do this by offering discounts and specials for your most loyal customers, who will be the first ones to recommend you because of your positive business relationship.
Be sure to make it easy for people to sign up and watch how they progress within the rewards program so that they feel invested and solicited in what you’re selling them.
The benefits of rewards can be something that KPI software helps with measuring. By tracking each user’s purchases, you’ll be able to understand if the benefits make sense as well as provide personalized rewards that are more valuable to your customers.
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You can also track how many people have signed up for this loyalty program so that you know when it’s time to expand or offer new specials. People will leave if they feel like there is no incentive involved once they reach the top of the list so this is also something to keep in mind.
Use the Power of Digital Press Releases
Digital PR is a valuable tool when it comes to attracting new customers and growing your business.
You can get the attention of local media outlets, which will end up reaching out to you if they’re interested in featuring you on an upcoming program or show. Having someone from the news come onto your location will boost your credibility and make potential customers aware that you are a high authority in your market.
You can also get your website ranked higher in search engines by including keywords within the press release which will help search engines (and people) find you more easily online.
A digital PR is also an excellent way to get your social media noticed because it will ultimately end up on potential customer’s news feeds and catch the attention of other users who will spread the word even further.
Offer Deals in Bulk so that Large Quantities are Cheaper than Buying in Smaller Amounts
If you deliver a product, this one might be for you. People generally don’t think twice about spending more money as long as they get a good deal.
For example, consider how many times during a grocery shopping trip you might have been tempted to buy multiple boxes of either cereal or cookies because they were on sale for a lower combined price than usual.
This means that even though you just wanted to buy one originally, the bulk deal made more sense at that moment. This is something that many people do when they’re making purchases in bulk since it leads to savings in the long run.
In addition, offering deals in bulk encourages customers to purchase from you regularly and gives them an incentive to continue coming back because they know that there’s always going to be some kind of deal happening on your products.
Final Thoughts
In conclusion, the strategies listed above are all excellent ways to help grow your customer base and increase your online presence. Regardless of the type of product or service that you offer, creativity is always welcomed in marketing campaigns because it helps set you apart from other similar businesses.
Finally, remember to always be working on understanding your target audience better. Here’s the best way to create a B2B persona that will help you understand your customers better, leading to more leads, sales and long-term customers.
Neal Taparia is the co-founder of Imagine Easy Solutions, a portfolio of online educational services that reaches over 30 million students yearly. Neal sold the business to Chegg (NYSE: CHGG), where he stayed there as an executive for three years. He’s now pursuing a new initiative, Solitaired, which ties classical games with memory and attention training.