Clicky

close
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
  •  Facebook
  •  LinkedIn
  •  Twitter
  •  Google +
  •  YouTube
V3B
  • Menu
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
    • Guest Post Guidelines

3 Ways Marketing Automation Can Improve Your Blog

By Miles Murray,

April 28, 2021
3 Ways Marketing Automation Can Improve Your Blog
Too many people are operating their blogs with the mindset of “If I write it, they will come”. That’s simply not true anymore. Whether you’re writing a blog post for your personal blog or your business’s website, the days of simply hitting publish and waiting for the views to roll in are long gone.

If your business has a blog, you’re most likely not going to be creating content with an expectation that it will directly lead to sales. Instead, company blogs show visitors and potential customers you know your stuff and are a leader in your industry. Personal blogs can also be great revenue generators, but that’s not their main goal. Whichever one you’re managing, you want people to actually read your content.

You need to actively market your blog in order to get those views on your articles. Marketing automation helps streamline the marketing process so you can spend your time actually writing while still raking in the views.

What Is Marketing Automation?

Getting your articles noticed in the sea of content out there is harder than ever these days. And it takes a lot of time and effort to do right. Marketing automation allows you to set up tasks to be done automatically instead of manually completing them one by one.

Marketing automation platforms also provide helpful data insights on your articles, allow you to communicate better with your audience and subscriber list, and can get your social media efforts to boost your blog posts.

Social Media Promotion

Having a solid social media presence is essential for almost every business—and it’s a great way to get the word out about your blog and promote new content. With marketing automation, you can schedule out social media posts to go live at the same time as your blog posts to help with promotion.

Scheduling out social posts can also help you get more visibility if you have followers and subscribers across the world. If you see that a large number of blog readers are in a specific geographic region, scheduling posts for when they’re most likely to be online and active will improve your reach without having to manually post at all hours of the day.

Subscriber Communication

Building up a subscriber base is a great way to get leads and share future articles with people who you know are already interested in your content. Whether you’re managing your businesses blog or cultivating your own personal subscriber list, you want to make sure you’re engaging with your audience and nurturing that relationship.

Automating communications between you and your subscribers will keep them interested in your content, increase brand recognition, and keep them from hitting that unsubscribe button. Some tasks you should automate include:

  • Immediately sending a confirmation email for new subscribers
  • Thank you emails after someone subscribes to your blog or receives a downloadable
  • Sending mass emails to your subscriber lists for new blog posts

Content Optimization

Many automation platforms have robust analytics that can give you more information about how individual articles are performing. Looking at the numbers can give you a better idea of what topics your readers are interested in, how long they spend reading your blog, and when the best time to post an article is. It can also be a great way to see what types of article headlines perform best.

If you’re marketing your content in different places like emails, social media, or paid ads, marketing automation platforms can help you see where people are finding your articles and if there is one area that’s driving more traffic than others. This can help you focus future marketing efforts in areas that have proven to bring traffic.

With all of that data in hand, you can optimize your blog posts so you’re giving your readers the exact type of content they’re looking for, in the right format, and at the right time.

Once you’ve automated these three essential marketing tasks, you’ll have much more freedom in your schedule for other things—like starting on that next blog post.

Miles Murray
Miles Murray

As a marketing enthusiast and avid blogger, Miles explores the latest marketing trends and practices. His mission is to help everyday business owners navigate the complicated, sometimes scary, but mostly exhilarating world of marketing and advertising.

Tagged:5 types of blog content that drive engagementbest practices for bloggingimprove your blogwriting a blog post

Popular Posts

  • Instagram Phishing: How to Prevent It and What to Do If It Happens to You
  • Experiencing Twitter Analytics Problems – This May Be Why
  • Email Tips: Clean Up Your Inbox With A Google Apps Script
  • The Hanna Andersson Story: When Losing Customers is Okay
  • 7 Keyword Search Tools for Twitter

Recent Posts

  • How to Personalize Your Outreach Emails
  • Using Concepts From Other Industries to Create Innovative Marketing Materials
  • How to Keep People Engaged with Your Page
  • How Mobile Marketing Is Evolving and Expanding
  • The Importance of Customer Reviews in Marketing

Our Family of Companies

  • Why V3B
  • Terms and Conditions
  • Privacy Policy
  • Guest Post Guidelines
  • Contact
© 2023 V3 Broadsuite. All rights reserved.
All content published by V3B is determined by our editors 100% in the interest of our readers, independent of advertising, sponsorships, or other considerations.