With its roots dating as far back as the late 19th century, content marketing’s first appearance was considered insignificant. The first business ever to use this marketing method was The Furrow, a magazine that published an edition that featured advice for farmers on how to grow their business.
This quickly caught the attention of marketers with a sharp eye for opportunity, and the same method of content marketing was used not long after by French tire company Michelin. The company used the same method to publish a 400-page document that contained advice for road travel and auto-maintenance. Their publication proved to be a huge success, and since then, businesses have been following this marketing model for years.
You might be wondering:
“What made it so successful?”
Here’s the deal:
The reason why content marketing gained such popularity was that it provided a way for businesses to connect with their target audience. It opened a doorway for marketers to gather reviews and engage with the people they were creating the content for. As a result, it helped their businesses use customer feedback to grow and improve in the long run.
What many consider to be the greatest leap in content marketing’s journey to becoming the number one advertisement and promotion method in the world happened with the rise of the internet and social media.
Many things have changed over the years. Research and statistics started focusing more on how this marketing method provided the skyrocketing results it did. And now, we are going to go through every single fact, tip, and bit of information we have on what makes this new era approach to marketing so special.
We suggest you take a look at the infographic below and learn more about content marketing basics.