The media and pundits value being first over being accurate.
I believe in doing things well, creating content that stands the test of time. If your content is evergreen, as opposed to “news”, then what’s the advantage of being a few days sooner?
The business owners and marketers who are constantly on the lookout for the latest fad or secret are by definition being tactical, as opposed to strategic.
Strategy doesn’t and shouldn’t be changing all the time, any more than your foundation should be rebuilt each day.
Don’t confuse being busy with making progress.
If you truly embrace quality over quantity, you produce fewer things, like the “big rock” pieces that Jason Miller talks about.
Keep polishing and iterating to get your article, product, service, or whatever it is done right.
Don’t confuse this with analysis paralysis, which is the delaying of launch via endless excuses.
Iteration is about frequent, steady action to improve what you have, not to be confused with voluminous talk.
The “dollar a day” and “one minute video” concepts work together to help you refine whatever it is that you’re building.
“Dollar a Day” lets you get rapid feedback for cheap, so you can tune the right messages and features to the right audiences.
One minute videos let you get a thought out quickly, stringing together these into sequences that map to your topic wheel, as opposed to being random, disassociated pieces on a blog.
We’ve been working for over 10 years on our digital marketing courses and generated our first dollar of income only just recently.
A colleague yesterday expressed frustration that our next course would take 3 weeks to launch. And I wanted to tell him I’ve taken 10 years to get out some items I feel good about, that we’ve tested thousands of times.
If you are producing “great” business content or advice for others, perhaps at a conference or in a course, then don’t you owe it your audience to have put in the time to test it thoroughly?
Are they selling real estate for no money down and weight loss pills, too?
After all, who doesn’t want to be faster, all else equal?
Would you hire a home builder to build your house who was known to be sloppy and cut corners?
How about if you hired a surgeon who took the one-day medical school in a box course before he operated on you?
Now you see why I am so “slow”.
This article was first published on dennis-yu.com.
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.
Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo.
He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon.