I can’t believe that it’s already June, the kids are finishing with school for the year and summer—and my 40th birthday (woohoo!)—is just around the corner. Time is not the only thing moving fast, new apps and tools are being launched every day in the marketing world, and if you’re not paying attention, you may get left behind. As we settle back after the three-day holiday weekend, here are the social media and marketing stories you may have missed. Let’s get started.
Vimeo launches new tools aimed at making its video platform more appealing to marketers. If you’re a fan of YouTube, and who’s not, since it is the third most visited website in the world, it is quite significant for competitor Vimeo to take note and launch new tools to make its video platform more appealing to marketers. YouTube uses cards and end screens to drive engagement, and Vimeo is now following suit by making these features available to Vimeo business accounts. Cards and end screens will allow video creators the ability to share additional information and direct viewers to external websites. It remains to be seen if this move will entice more marketers to consider adding Vimeo to their video strategy. Find out more by heading over to Marketing Land article shared by Darell Alfonso on Twitter.
Vimeo launches new tools aimed at making video platform more appealing to marketers https://t.co/4j76iMJNU1 pic.twitter.com/ea2L7jkXZ2
— Darrell Alfonso (@DemandDarrell) May 31, 2017
Marketers Are Using Instagram More Than Snapchat Right Now. Are you in the Instagram camp or are you on the Snapchat train? It seems until recently Snapchat was edging out Instagram with the popularity of its filters and disappearing videos and photos, but last August Instagram launched its own version of stories that appears to have solidified Instagram’s lead over Snapchat. According to a recent TechCrunch report, Snapchat’s growth slowed 82 percent after Instagram stories launched. It’s no surprise marketers are now investing more in Instagram than its rival Snapchat. If you’re still not convinced, you may want to check out this article by John Boitnott.
Marketers Are Using Instagram More Than Snapchat Right Now: Here’s Why. via @Entrepreneur by @jboitnott https://t.co/UYb7CjHSgJ
— John Boitnott (@jboitnott) May 31, 2017
One sneaky good new LinkedIn feature you should be using. LinkedIn is certainly still the best platform when it comes to cultivating professional connections and it’s no longer just a place to upload your resume. Through the years, LinkedIn has been adding more and more features to make the site increasingly valuable to professionals. But like any other social site, engagement is still the biggest reason most people sign up.
The opportunity to connect and build relationships with prospective employers and, most importantly, prospective clients or customers is huge on LinkedIn, but forging those relationships is still a delicate matter. How you approach a prospective connection is important. If your goal is to connect and have an edge when it comes to selling on LinkedIn, I suggest you take time to read this article via BizJournal.com. It explains how LinkedIn is making one-to-one marketing easier.
Leadership with Social Media: Essential Tips for The New Leader. Adding social media to a brand or company’s communication mix is no longer an afterthought. The way we communicate has evolved and changed tremendously in recent years. In the past when someone said, “tweet me,” you might have thought them crazy. Today, “tweeting,” “liking,” and “hash tagging,” is part of our lexicon and you’d be hard pressed to find a family member who doesn’t use some form of social media channel to communicate with family and friends and to engage with their favorite brands. This includes new leaders in the enterprise and growing their social presence is near the top of the list.
With the proliferation of social media sites, deciding which ones to use, where to invest your time and how to effectively communicate with team members and shareholders can be a challenge. Vincent Brissot recently shared important tips new leaders can use to become better leaders leveraging social media.
Leadership with #SocialMedia: 7 Essential Tips for The New Leaders https://t.co/VaHOw6P3TA #Leadership pic.twitter.com/hDztdEwXve
— Vincent Brissot (@VincentBrissot) May 30, 2017
After months of trolling Trump, Merriam-Webster has no words about ‘covfefe’. If you woke up last Wednesday and #Covfefe trending on Twitter and wondered what it was all about, don’t worry. You were not alone. As a matter of fact, even Merriam-Webster is still trying to figure out what the President had in mind when he tweeted it. I’m at a loss for words myself. You can read more about this story on The Washington Post. Still love this tweet from @MerriamWebster
Wakes up.
Checks Twitter.
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Uh…
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???? Lookups fo…
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Regrets checking Twitter.
Goes back to bed.— Merriam-Webster (@MerriamWebster) May 31, 2017
Have a great week!
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
