One of MA’s key competencies is that it enables the management of cross-channel campaigns, a must in this modern marketplace where customers are impatient, tech-savvy, and device-driven. MA cuts through the noise, helping to streamline and integrate processes to deliver seamless customer experiences. Happy customers, of course, lead to more conversions. That’s why MA is especially known for driving lead acquisition, nurturing, and retention.
There’s much more to discuss on this topic. For example, what is the value of using predictive analytics to target prospects, and what role does MA play in that process? Where do traditional CRM solutions fit in this lead gen puzzle, and how do they combine with MA? Because MA brings so much to the table for brands, creating an adoption strategy can seem daunting—how do you know if you’re asking the right questions to get the biggest bang for your marketing buck? For answers to these questions and a whole lot more, visit our friends at SAP Digital and read Shelly Kramer’s insightful piece: Want Customer Acquisition? Make Marketing Automation Part of Your Game Plan.
BONUS: If you read the piece and find yourself wanting more, don’t miss this free on-demand webinar—All Cylinders Go: How to Supercharge Your Marketing to Drive Growth and Profitability—for actionable marketing tips you can put to use in 2017.
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