If millennial business buyers put out a personal ad, it would probably read something like this:
“Loves game-changing technologies, innovative companies that stand for something, and long walks on the beach . . . with my smartphone.”
Pretty forward, huh? As a B2B marketer, you’ll want to get used to this go-get-’em approach because not only are millennials the largest generation in the US labor force, but they’re also quickly becoming the new purchasing decision makers. It goes without saying that this crowd is well versed in all things digital—they’ve grown up with tech almost as a second language. I know you can speak it, but can you do it in a way that matters to them? And how is your tone? If you want the business of millennials, your brand had better stand out from the crowd and be happy to deliver more relevancy, engagement, and transparency than ever before.
That’s easier said than done, though, right? Just what are millennials looking for, where are they looking, and how can you ultimately deliver the humanized brand experience and unparalleled value they’re after? On our sister site, The Marketing Scope, we’ve got answers. We’ve covered the data from a new survey of 2,000 millennials, and it’s got all the goods about what causes and social channels they care about most when it comes to making B2B purchasing decisions. We know very well around here, though, that it’s not only about the data, but it’s about what you do with it—so, we’ve got insight, too. Is your brand prepared to enter the land of the millennial business buyer? I hope so—because you’re already here.
You can read the post here: How Millennial Business Buyers Are Changing B2B Sales & Marketing.
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Eric Vidal, an industry expert with over 25 years of marketing and technology experience is passionate about providing insight and education on the latest martech trends and techniques. Eric speaks and writes for various publications like The Marketing Scope and Future Of Work to name a couple. He’s also a Principal Analyst at Futurum Research where he follows and writes about marketing technology. Eric has been a marketing leader for companies of all sizes. He has extensive experience working to achieve measurable business results for organizations like IBM, Cisco, WebEx, Canon USA, West Corp., Dynamic Signal, adidas, SAP and more. Connect with Eric on LinkedIn.