Employee advocacy. Lots of people talk about it. But do they really understand what it is, and just how dramatically it can help their businesses? I would guess that in many cases, the answer is no.
Well folks, if you’re interested in this topic, Dynamic Signal, a recognized leader in the area of employee advocacy might well be a resource you can learn from. With an intuitive, mobile friendly platform designed specifically for employees, and over 20 years experience, they are experts at helping companies launch, scale, and measure employee advocacy programs.
Interested in employee advocacy? Join us for a webinar on July 9, 2015 at 10am PST/1pm ET. Dynamic Signal’s An Le, GM of Mid-Market and VP Customer Success will be there, along with special guest and industry thought leader Charlene Li, Founder, Altimeter Group. In addition, our own Daniel Newman will be there as moderator—and yes, there’s a good chance he’ll probably be talking about Millennials and how to engage them as part of your overall corporate advocacy programs.
Why Do I Need an Employee Advocacy Program?
Let’s back up. Not yet sure why employee advocacy even matters? Employee advocacy today goes beyond the old fashioned “employee barbecue”, and it goes beyond simply having employee social media policies in place. Today, it’s a huge help to have a solid strategy in place in order to ensure your employees are not only engaged and excited about being brand ambassadors for your company, but that they feel comfortable about it. Not only can employee advocacy programs help promote the brand and the culture you’ve created within your organization, they can help your recruiting efforts, for both active and passive job candidates. Employee advocates can also have a big impact on new business development and revenue growth, and the profitability of the company in general. In short, your employees are likely your secret weapon, if only you know how to trust and empower them. Want to know more? Register now and make plans to join us on July 9th.
Here’s a taste of what you’ll discover: There are a number of trends right now driving the evolution of business, including the rapid pace of digital transformation, the rise in social business, and the aforementioned employee advocacy. In this webinar, Charlene is going to illustrate how these three topics are inextricably linked.
The latest Altimeter research bears this out in spades. Not surprisingly for those of us already immersed in digital (and who understand its benefits), a whopping 88 percent of companies say they are going through digital marketing transformations, and trying to adapt to the digital customer mindset, which can be a long and complex process.
Here’s where a finely tuned employee advocacy program can make an impact.
The Benefits of Employee Advocacy
Strategically developed employee advocacy programs ensure that you can train and empower empoyees to receive and post company-approved content to their social networks. Why does this matter? Statistics show that when you actively include employees in your social media strategy, you can expand your network leads by 10 times the average.
And, since people listen more to their social peer-to-peer connections (people they trust) than to advertising campaigns, content engagement and brand awareness dramatically increases (I won’t share those numbers with you – you’ll have to tune in on July 9th to find out just how dramatic these increases really are!).
What you will learn at this webinar:
- What are the challenges most companies face with digital business transformation?
- What is the rate of adoption for employee advocacy?
- What are the drivers for employee advocacy and the maturity model?
- What are the best practices to launch and scale an employee advocacy program?
- Real world case studies of employee advocacy users.
So, mark your calendars for what I’m sure will be a fascinating and insightful webinar. Don’t forget—July 9, 2015, at 10:00 am PST/1:00 pm EST.
Here’s the link if you want to register now!
Other resources on this topic:
7 Ingredients for Successful Employee Advocacy
Mold Your Engaged Employees Into Brand Advocates
That’s Not Social Advocacy, It’s Propaganda
Photo Credit: Becky Hsu 1986 via Compfight cc
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
