So you might be surprised to hear that for as passionate as I am for technology and social media, the true power of social media for doesn’t happen on a device or a social network.
The Power of Social Media is about People not Networks!
Yes the power of social, leverages, social, technology and all forms communication to create conversations that lead to relationships that ultimately lead to one giant HUG!
It’s not about the number of followers you have or raising your Klout score or making it on some list, it’s about connecting and finding people who make you better! I’ve been extremely blessed to have my life and career transformed thanks to social media and at the IBM insight event this week I was lucky enough to meet some of those people face to face for the first time.
These face to face meetings with social friends aren’t awkward or filled with small talk, they are started with a HUG, a big smile and pure excitement as if we were best friends that hadn’t seen each other in years.
So I ask you to embrace the “Power Of Social” by not focusing on what social network is the best or if you should be using TSU or ELLO, rather seek out conversations and build relationships with people, so that when you meet in real life for the first time, you can experience the feeling I’ve been so fortunate to have many times this year!
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Originally Posted to Linkedin
Brian Fanzo is a partner and Chief Digital Strategist at Broadsuite Media Group (BMG). His focus is on helping companies utilize new technology like mobile, analytics, and cloud computing to be more productive. He is also an expert at working with audiences and brands who want to learn more about using social media and content marketing (including rich media content), to more effectively reach, inform, educate, and connect with their audiences and prospect bases. Brian is also an expert on the topic of Millennials. He speaks on this topic and works with organizations helping them understand the Millennial mindset, what motivates them, how to prepare your organization for the future workforce, and a myriad of other topics related to a new generation of leaders.
Brian is passionate about teaching change and he focuses on doing this in his work with brands as both an influencer and advisor, and he’s also a sought-after speaker and multi-media creator. In addition to contributing regularly to MillennialCEO, Brian co-hosts two weekly Twitter chats, #SbizHour and #CloudTalk, as well as co-hosting a a weekly podcast called SMACtalk. You can find Brian on Twitter@isocialfanz, or on LinkedIn or Google+.
