Question: Our company has been doing content for about 2 years, but mostly just blog articles. What are your thoughts about expanding beyond blogging for business?
In the past few months I have seen this creeping up more and more. When we first started doing content partnerships they were almost entirely focused on written blog content. A lot of this hedged on using relevant and recent content paired up with keywords and links to drive improved search rankings and guess what…it worked.
However, behavior is changing, our attention spans are getting shorter and mobile is impacting the way we consume content.
For anyone that has tried to read a long written blog on their iPhone (even the giant 6+), we know it isn’t ideal. But guess what looks great on your Note 2 or your iPhone? That is right, Video!
For short tutorials, fiery conversation or some good old fashion brand story telling, video is a great way to diversify and add context to a written piece while also adding authority to your search engine efforts.
So besides written blogs and videos, what are some other types of diverse content that can help businesses be found, seen and heard online?
SlideShare: For highly in depth content, the Slideshare platform is a great way to provide deep insights that can be consumed quickly and visually. These oft-short powerpoints tend to be visually stimulating, informative and popular in the business arena.
Infographics: Perhaps the fastest growing segment of visual content is the infographic. Both informative and often interesting (read: funny), the infographic is a tremendous way to grab a readers attention and walk them through a visual story that helps them become more aware, supportive or interested in purchasing from your brand.
Cartoons, Memes, Images: Perhaps nothing is more viral on social than funny memes and cartoons. Depending on your brand, a short and simple cartoon can be captivating and used to quickly portray a message in a way that can take hundreds if not thousands of words. What is it that they say about pictures?
E-book and White Papers: For technical or highly in depth content, ebooks and white papers are a great way to go deep and get very specific on a topic. Also very popular for inbound marketing, these types of documents can also be rich in data and research in order to help readers build support of their business case for investing in your products or services.
While just blogging is a great start and still puts you ahead of the curve for sharing your business story, there are many ways to go deeper and get more eyeballs on your ideas.
The most innovative brands are doing more visual and deep content. What is your brand doing to inform, educate and inspire your market?
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