This article is the second of a 4 part follow up to the earlier published 4 Trends Transforming the Way We Communicate.
The time has finally arrived where our use of mobile devices has surpassed our use of our desktops and laptops.
I guess that may have come to a surprise to some people, but if you have had your head up and been paying attention, it is probably not surprising at all. The irony here, is that we all have our head down, staring at our devices so much that we may just have missed this shift altogether.
Bottom line, mobile devices and the trend of mobility is another trend that is greatly altering the way we communicate.
In the past 5 years, really since the release of the first iPhone, mobile has been on a torrent pace to take over our lives. The aforementioned comment about people staring at their devices; sure that is said somewhat in gest, but if you actually stop and look around it isn’t even the slightest bit surprising to see people ignoring their surroundings to stare at their device.
Maybe these statistics will provide some perspective.
- 1 Billion smartphones were sold in just the year 2013
- 99% of smartphone owners use their web browser daily.
- 91% keep their smartphone within arms reach 24/7/365
- 75% have their phones with them in the bathroom.
- Check out 28 More great mobile stats…
On their own, these numbers show the massive impact that mobile has had on our lives, but what does this imply about the way we communicate?
We Do Our Business On Mobiles
Pun intended, but in serious, we have now reached a point where we open 51% of our email on our mobile, officially putting our mobile opens past our PC opens. This shows not only our dependence on our mobile, but that fact that we are spending more time away from our desks.
We Start And Finish Our Day On Mobile
You think people are reading their email during the workday? Of course they probably are, but mobile has changed our behavior to check our email first thing when we wake up (49%) and more than half of people (54%) check their email again right before going to bed. Considering we have our phones within arm reach around the clock, this isn’t really all that surprising.
We Get Social On Our Mobile Devices
According to a study in August of 2013 by IDC and Facebook, the most popular activity on mobile devices today is still email, but right after email comes Facebook. Yep, the worlds largest social network is also one of mobile users favorite things to do on the device with 70% of people polled saying it is their most used application on their smart device. Furthermore at least 75% of people who own smartphones proclaim to go on social media at least one time per day from their mobile device.
We Read More Content Online
Beyond email and social media, people are using mobile more than newspapers and magazines combined as their preferred way to consume content. Sure they are reading the news, but they are doing so on mobile devices.
We Make Purchases From Our Mobile Devices
Even with all of the security risks and breaches that have taken place in the past year, people are still crazy about shopping online. In fact with 3 out of every 5 searches now being done from a mobile device it is leading to more and more online purchasing. In fact, 9 out of 10 mobile searches lead to a purchase or a visit leading to another big shift in mobile; the impact on local search and consumption.
Mobile Is Changing How We Communicate, Period.
While we may on average spend more than 119 minutes a day on our mobile devices, the trend isn’t only affecting our business, or our social lives, but really it is changing entirely how we communicate with one another.
The trends for mobile usage are across the board showing an increase meaning we will likely spend more time in the next year than we have this year and at the rate we are going this may continue until we literally are connected to our devices 24×7.
In the future I see more integration of mobile and life with the proliferation of Glass and other wearable technologies, because we want to be omnipresent and today our devices limit this. This may just be what we need as we evolve from the “Internet of Things” to the “Internet of People.”
Perhaps then we can look at each other when speaking and still not feel like we are missing out on what all those people online are thinking, saying and doing?
This article was originally featured on Forbes can be found here. Image Credit: Creative Commons Via Flickr.
Daniel Newman is the co-founder of V3*Broadsuite and is an experienced C-level executive, serving as a strategy consultant for small and mid-sized businesses. He’s also an insight/analyst partner to four Fortune 50 enterprises and previously served as the co-founder and CEO of EC3, a hosted IT and communications services provider. Prior to that, he served as the CEO of United Visual, Inc. in Chicago Illinois.
He is a widely published writer who contributes weekly to Forbes, Entrepreneur, Huffington Post and industry publications such as Commercial Integrator, Sound & Communication and Corporate Tech Decisions. He’s also author of three best-selling business books including The New Rules of Customer Engagement, The Millennial CEO, and just recently Evolve: Marketing (^as we know it) is Doomed.
Daniel has established a reputation as a leading thinker in topics such as Social, Big Data, Cloud and Mobile. He has been named to many top influencer lists in all of these areas, including recognition by the Huffington Post as one of the 100 business and leadership accounts to follow on Twitter. He is also an adjunct professor of management at North Central College.
