Clicky

close
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
  •  Facebook
  •  LinkedIn
  •  Twitter
  •  Google +
  •  YouTube
V3B
  • Menu
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
    • Guest Post Guidelines

Perhaps The Most Important Reason SMB’s Need Content

By Daniel Newman,

April 17, 2014
Welcome to “The Mailbag” a place where we take the best emails and questions that we receive each day about Digital, Social, Branding and Content Marketing and we share our thoughts to help Small and Medium Businesses build stronger online brands.

Broadsuite Mailbag

Question: Why do we need to blog and create content to be found on search engines? Is it really that big a deal or can we just optimize our page?

Everybody wants to rank on search engines…

They want to be found for short-tail and long-tail in all the right areas and they want to be in the magic top 3 because less than 20% ever scroll beyond the top 3.

In order to do this they launch an SEO campaign. Targeting certain phrases and keywords that they think they can win. But here is the problem.

If your site has stale content that isn’t constantly changing and evolving it is going to be nearly impossible to compete for rank for any of the terms that matter.

If you weren’t aware, between social media, video sites and blogs there are thousands upon thousands of pieces of content created every minute.  That creates a ton of competition for any site. Even if you had a keyword or two that you were dominating with the continuous evolution of content it would be hard to stay on top with just the static content you have.

Social Is Also Key 

So beyond just rapid production of dynamic content making it hard for static websites to rank, there is the social factor.

In a recent Searchmetrics study it was found that 7 of the top 8 factors driving SEO are actually social signals.  Meaning that content that people get social with is the content that ranks highest for search. If you don’t have a steady drip of content for people to interact with you are at a huge disadvantage. (Here are the study findings – click to enlarge)

us-ranking-factors-2013

In fact, most of the traditional on page optimization methods that were long used by SEO pros are now much less significant in driving search rank.

So in short, the real reason small businesses need content is this:

“Creating a flow of content is more than just a buzz, it really is a requirement for companies looking to be found, seen and heard in a cluttered digital world.”

 

Do you have a question for “The Mailbag?” Click Here to submit your question and have it featured in an upcoming Mailbag.

Daniel Newman
Daniel Newman

Daniel Newman is the co-founder of V3*Broadsuite and is an experienced C-level executive, serving as a strategy consultant for small and mid-sized businesses. He’s also an insight/analyst partner to four Fortune 50 enterprises and previously served as the co-founder and CEO of EC3, a hosted IT and communications services provider. Prior to that, he served as the CEO of United Visual, Inc. in Chicago Illinois.

He is a widely published writer who contributes weekly to Forbes, Entrepreneur, Huffington Post and industry publications such as Commercial Integrator, Sound & Communication and Corporate Tech Decisions. He’s also author of three best-selling business books including The New Rules of Customer Engagement, The Millennial CEO, and just recently Evolve: Marketing (^as we know it) is Doomed.

Daniel has established a reputation as a leading thinker in topics such as Social, Big Data, Cloud and Mobile. He has been named to many top influencer lists in all of these areas, including recognition by the Huffington Post as one of the 100 business and leadership accounts to follow on Twitter. He is also an adjunct professor of management at North Central College.

Tagged:b2b marketingblogblog promotionbloggingbrand buildingbrand influencebrandingBroadsuitecontent marketingcontent strategydaniel newmandanielnewmanuvdigital marketingdigital presencedigital strategyearned mediaengagementFuture of Contentimportance of content for smbinfluence marketingmillennialceosmall business blogsocial mediaweb presencewhy SMB must blog

Popular Posts

  • Instagram Phishing: How to Prevent It and What to Do If It Happens to You
  • Experiencing Twitter Analytics Problems – This May Be Why
  • Email Tips: Clean Up Your Inbox With A Google Apps Script
  • The Hanna Andersson Story: When Losing Customers is Okay
  • 7 Keyword Search Tools for Twitter

Recent Posts

  • How to Personalize Your Outreach Emails
  • Using Concepts From Other Industries to Create Innovative Marketing Materials
  • How to Keep People Engaged with Your Page
  • How Mobile Marketing Is Evolving and Expanding
  • The Importance of Customer Reviews in Marketing

Our Family of Companies

  • Why V3B
  • Terms and Conditions
  • Privacy Policy
  • Guest Post Guidelines
  • Contact
© 2023 V3 Broadsuite. All rights reserved.
All content published by V3B is determined by our editors 100% in the interest of our readers, independent of advertising, sponsorships, or other considerations.