Clicky

close
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
  •  Facebook
  •  LinkedIn
  •  Twitter
  •  Google +
  •  YouTube
V3B
  • Menu
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
    • Guest Post Guidelines

Livefyre Joins Storify To Create Leading Curation Company

By Shelly Kramer,

September 13, 2013
livefyre joins storifyContent curation is, without question, a key component of any effective content marketing strategy. Thus the news of Livefyre, a suite of real time apps for publishers, joining forces with brand storytelling platform Storify, is a big deal.

Targeting brands and businesses interested in enterprise-level storytelling and content curation, this marriage of Storify and Livefyre aims to create a new solution in what they’re calling “the world’s leading social curation company.”

The acquisition (the first for Livefyre) makes sense when you consider the two companies’ specialties—and how they might be better together. Storify is a digital storytelling tool typically used by journalists (as well as businesses and other users) to amplify their voices and create meaningful narratives. Livefyre powers real-time conversation and social curation to help users not only build engaging experiences, but also their digital communities.

“By joining Livefyre, we’ll become part of a larger company with more resources, a strong technical infrastructure and experienced enterprise sales team,” according to Storify. “Storify will be able to give journalists, bloggers, publishers, brands and agencies even more of the features they’ve been asking for. Together with Livefyre’s StreamHub, we can offer a complete suite of products to help our users do much more. We believe our united products are a perfect match, offering the best social storytelling, curation and user engagement tools anywhere.”

Of course, most digital mergers (and mergers in general) aren’t just driven by the need to offer greater functionality—there’s typically a connection to increased revenue, too, and according to one hypothesis, that’s the case here. As PandoDaily’s Hamish McKenzie suggests, the Storify/Livefyre decision may have been partially motivated by native ads.

“Livefyre CEO Jordan Kretchmer says brands are already using Storify to create content, and that Livefyre can amplify those pieces of content by syndicating them among its media partners,” Hamish writes. “For instance, Chevy might create a Storify story about its new line of cars, bringing together tweets, YouTube videos, and Instagram photos supplemented with extra text and a headline. A publisher that users Livefyre might then accept money to publish that piece on their websites.”

We think this is a terrific move—and a smart one. And it’s also nice that the companies are keeping (at least for now) Storify’s free social storytelling product, which gives smaller users the opportunity to use the product (and get hooked). The new VIP product will be incorporated into Livefyre’s enterprise toolkit for those who want to make a bigger investment in their content marketing strategy.

We’ll keep an eye on how Storify and Livefyre continue to evolve—and if we end up testing out some of the new features, we’ll keep you in the know. In the meantime, we’d love to hear from you. Are you already a Livefyre or Storify user? If so does this make either platform (or both) more attractive to you? And doesn’t this merger just make perfect sense? We’d love to hear what you think.

Image: dno1967b via Compfight cc

Shelly Kramer

Shelly Kramer is the founder and CEO of V3 Broadsuite (V3B), Senior Analyst and one of the founding partners at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked with some of the world’s largest brands to lead them into the digital space, embrace disruption and the reality of the connected customer, and help navigate the process of Digital Transformation. As a brand strategist, she has decades of experience helping global companies with marketing challenges, and driving strategy and growth for B2B brands across multiple verticals.

Tagged:content curationcontent curation toolscontent marketing resourcescontent marketing strategycontent marketing toolslivefyre joins storifylivefyre storifysocial media management toolstech news

Popular Posts

  • Instagram Phishing: How to Prevent It and What to Do If It Happens to You
  • Experiencing Twitter Analytics Problems – This May Be Why
  • The Hanna Andersson Story: When Losing Customers is Okay
  • How Use Your Email Database For Targeted Facebook Advertising
  • 7 Keyword Search Tools for Twitter

Recent Posts

  • Why You Need to Look for the Non-obvious in Your Data
  • The Impact of Peer Engagement of the Customer Buying Journey
  • 12 Crucial Do’s and Don’ts for B2B Influencer Marketing
  • Do’s and Don’ts for Your Content Marketing Strategy in 2021
  • 10 Ways to Infuse Your Brand Voice into Your SEO Efforts, Part 2

Our Family of Companies

  • Why V3B
  • Terms and Conditions
  • Privacy Policy
  • Guest Post Guidelines
  • Contact
© 2021 V3 Broadsuite. All rights reserved.
All content published by V3B is determined by our editors 100% in the interest of our readers, independent of advertising, sponsorships, or other considerations.