Social networks and websites continue to become more closely intertwined—and that’s not a bad thing. You can already embed tweets, Pinterest content and Facebook posts into your website. The latest addition? Google+ posts, which are now officially embeddable.
The Internet, as a whole, still seems to be perplexed by Google+–or at least undecided. We’ve long been users (and fans) of Google+ and see it as an important component of just about any digital marketing strategy (provided, of course, that it makes sense for your brand or business to be there, given your demographic, strategic goals, etc.).
And now that you can embed Google+ posts into your website, you not only have a way to easily showcase the great content you’re finding and sharing on G+; it’s also easy for your website visitors to interact with your G+ content by +1’ing, commenting and even following you, all without having to take the extra step of actually going to Google+.
Embedding A Google+ Post On Your Website
You’re ready to try out the new feature, aren’t you? Here’s how to embed a Google+ post:
1) Find the Google+ post you want to embed.
2) Hover your cursor in the top right corner of your post and a drop-down arrow will appear. Click Embed Post.
3) Copy the code that appears.
4) Head over to your website and paste the code in the HTML/source code that corresponds with your intended embed location.
5) One final step? If you want to center the embedded Google+ post on your page, add <div align=”center”> before the second half of the embed code and a closing </div> after.
And voila—you can now feature Google+ posts on your website.
Of course, you probably don’t want to embed every single thing you post on Google+. Instead, use this opportunity to strategically promote your content when it makes sense to do so.
Will you be tapping into this new Google+ functionality? Or are you firmly in the “Google+ is a waste of time” camp? Either way, you know we want to hear from you!
Image: Shawn Collins via CC
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
