An effective B2B content marketing strategy can not only help with brand awareness and messaging. More importantly, it can be an integral part of your lead generation tactics and help drive leads and sales. Yet actually putting content marketing to work as part of your B2B integrated marketing strategy can be tricky, especially if you’re dealing with limited time and resources (and, really, aren’t we all?).
No matter the constraints you’re working against, you can make content marketing work for your B2B company. And at the MarketingProfs B2B Marketing Forum, I’m teaming up with my brilliant friend, Amy Vernon, to show you how to do just that.
Join us for an afternoon content marketing workshop (that’s an entire afternoon, by the way, you lucky people) held in two parts. First, we’ll show you how to get your ducks in a row by evaluating your website, conducting a competitive analysis (and why you need one), choosing the right social media channels for your business, the importance of building your networks and why LinkedIn should be top of mind as part of your content marketing strategy.
Once we’ve laid the groundwork, we’ll dive more deeply into content marketing by discussing the ins and outs of blogging, including keyword research and strategy, how to write an effective blog title, why commenting and guest posting is so important and how to create and incorporate video and rich media into your content.
If you’re serious about using content marketing as part of your integrated marketing strategy and getting any value out of it, understand just one thing: writing the content is but one part of a much larger equation. Getting anyone to find and read your content is a whole different animal. And that? That’s the hard part.
And that’s why you need to make sure and attend this workshop. We’ll show you how to lay the right groundwork, how to write the right kind of content and then how to get eyeballs to that content and help you generate leads and, of course, sales. And of course, we’ll show you how to use data to show the effectiveness of your content marketing efforts.
After that, you’ll be ready to take your own content marketing strategy by storm with the tools, tips and insight you need to not only improve and optimize your content, but use it to impact your bottom line, too.
Enough talk—time to sign up and secure your spot. The MarketingProfs B2B Marketing Forum is one of my favorite events of the year (really—I’m not just sucking up to Ann Handley). A bunch of smart people helping B2B marketers do their jobs more effectively and generate better results for their companies and clients? That’s pretty much one of my favorite ways to spend time.
Amy and I hope you’ll join us—it’ll be all kinds of awesome.
Image: afunkydamsel via Compfight cc
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
