Your eCommerce site is designed to drive traffic, but it’s quite likely you’re experiencing high bounce rates and low conversion rates. But there’s a solution. Better data analysis. Exactamundo. Better data just about always leads to improved traffic and, most importantly, greater conversion rates.
Want to know more? Of course you do! Bruce Temkin, a “Customer Experience Transformist” (talk about a great title), and the managing partner of Temkin Group and Dave Flammia of LivePerson, Inc. will be joining my pal Shawn Elledge, CEO of the Integrated Marketing Summit and BtoBSalesandMarketing.com for a dive into how better data can lead to better conversions.
“From Clicks and Conversions Using Text Analytics” will help you reveal strategic insights about your audience, so mark this one on your calendar and register to join us at 2 p.m. EST on August 29. Bruce and Dave will draw on their extensive experience to help you identify the right sort of data to collect and analyze, as well as the tools that can help.
Once you’ve gathered and examined the data, you’ll be able to improve your website targeting, boost conversions and improve your customer service, creating a win-win situation for you and your customers.
Bruce and Dave will also discuss cool stuff like:
- Using text analytics to deliver richer insights about customers
- New techniques for tapping into more robust, unstructured data sources
- Actionable strategies from leading eCommerce and retail brands
When it comes to data use and analysis, the amount of data isn’t necessarily the problem—it’s the massive amount of data that’s out there and knowing what to do with it to put it to work for you that’s the biggest challenge for most businesses. That’s where what Dave and Bruce can share with you here will really help.
If you’re like me, this one is on your “must make time for” list, so register now and secure your spot. Maximize your online presence, deliver a better shopping experience for your customers and make more money. What’s not to like?
Image: ▓▒░ TORLEY ░▒▓ via Compfight cc
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
