Now, if you want to hold a Facebook contest, you can collect entries directly from your Facebook page by asking users to post on your page, comment on or like a page post or message your page. Plus, you can now use likes as a Facebook voting mechanism—score!
That being said, Facebook still has rules—also known as terms of service—that outline promotional do’s and don’ts. Here’s a look at the updates:
- Although you can now use a Facebook page to run a contest (or an app, if you prefer), personal timelines can’t be used to administer promotions. You can’t ask people to “share on your timeline to enter” or “share on your friend’s timeline to get additional entries.”
- Promotions must include acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
- Pages are now prohibited from tagging or encouraging people to tag themselves in content that they are not actually depicted in. For example, it’s not OK to ask people to submit names of a new product in exchange for a chance to win a prize. Additionally, it’s not OK to ask people to tag themselves in product photos for a chance to win.
The resounding consensus—for now, anyway—is that these changes make it much easier for small businesses to run Facebook contests and promotions without investing in the additional time and money required to create a contest app. If you’re app savvy (or work with someone who is), you can still go that route, if you prefer, but you’re no longer tied exclusively to app-based events.
What’s your take on the news? Will you be planning more Facebook contests and promotions in light of this change?