I know better than most that, generally, B2B marketers are short on time—not to mention money. And staff. If you find yourself in that boat, don’t miss Ain’t Nobody Got Time For That: How To Become A B2B Content Brand With Limited Resources.
The free MarketingProfs seminar kicks off at 1 p.m. ET on May 30. And, as is typical with MarketingProfs events, this (free!!) seminar is a veritable powerhouse of information and actionable tips that will help you and your B2B brand reinvent and reinvigorate your content strategy.
After all, creating enough content to sustain an effective content marketing strategy takes serious work. And time. And resources. And if you’re short on the last two, well, it can make implementing a content strategy downright difficult. Don’t stress. That’s where we come in.
Yours truly, along with Amanda Maksymiw of Lattice Engines, Marcus Sheridan of The Sales Lion and moderator Corey O’Loughlin of MarketingProfs will draw from our content and client experience to teach you several things, including:
- How to create stories that are rooted in your brand and resonate with customers across a variety of social channels and distribution programs
- How to plan for and organize your content creation in a way that you can sustain, repeat and track
- How to decide which channels mean the most to you and your company and leverage them
I can already see you perking up. Regardless of your budget and resources, you can create an effective content marketing strategy—and if you can carve out time in your schedule on May 30, we’ll show you how.
Hop over to MarketingProfs and register now for the 60-minute webinar. Seriously? It’s free and only an hour? You’ve got no excuse not to join us, so mark your calendars now.
And in the meantime, I’d love to know more about your B2B content marketing pain points. What’s stressing you out? What do you want to fix? What do you wish you could do better?
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
