Clicky

close
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
  •  Facebook
  •  LinkedIn
  •  Twitter
  •  Google +
  •  YouTube
V3B
  • Menu
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
    • Guest Post Guidelines

KC Marketers: Peek Behind The Scenes Of Marketing Automation

By Shelly Kramer,

May 7, 2013
bma kc behind the scenes of marketing automationDigital marketing is evolving at a rapid pace—and regardless of what tops your marketing priority list, it’s likely that marketing automation is changing how you generate leads, retain customers and measure ROI. Interested in taking a closer look at marketing automation tools and strategy? If you’re in Kansas City next Tuesday, May 14, make plans to join BMA KC for B2B Rising: Behind the Scenes of Marketing Automation at one of my favorite local spots, Boulevard Brewing Company.

This jam-packed afternoon features an incredible line-up of speakers, including Adam Blitzer, founder and VP of B to B Marketing of Pardot, an ExactTarget company; Mike Martin of Salesforce.com; Sara Zittergruen-Miller and Stephanie Ayers of Perceptive Software; and Atri Chatterjee, CMO of Act-On.

Throughout the event, you’ll hear an overview of marketing automation and where it’s headed. After that, you’ll have an opportunity to look more closely at day-to-day uses of marketing automation, including:

  • Audience definition and segmentation
  • Lead scoring
  • Ongoing content development
  • Dashboards and reporting
  • Global campaign overviews/summary

What’s even more impressive? This half-day event costs the same as a lunch—that’s a whole lotta knowledge and insight for a really reasonable price. Plus, stick around after the presentations for networking and a happy hour featuring Boulevard beer and wine. You know how much I love beer—and Boulevard? It pretty much rules.

I’ll be there with V3’s Katy Schamberger, so why not register now and join us? If you haven’t yet been to a BMA KC event, they’re packed with helpful information that you can immediately take away to improve your own strategies. Head to Boulevard next Tuesday and see for yourself. And if you can’t make it (or aren’t in the area), check out hashtag #bmakc on Twitter to follow along with the presos.

See you there!

Image: The Cleveland Kid via Compfight cc

Shelly Kramer
Shelly Kramer

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”

Tagged:act-onadam blitzeratri chatterjeeaudience definition and segmentationb2b rising: behind the scenes of marketing automationbma kc marketing automation eventbma-kccontent developmentlead scoringmarketing automationmarketing automation campaign overviewsmarketing automation case studiesmarketing automation dashboards and reportingmarketing automation strategymike martinpardotperceptive softwaresalesforce.comsara zittergruen-millerstephanie ayersusing marketing automationwhat is marketing automation

Popular Posts

  • Instagram Phishing: How to Prevent It and What to Do If It Happens to You
  • Experiencing Twitter Analytics Problems – This May Be Why
  • Email Tips: Clean Up Your Inbox With A Google Apps Script
  • The Hanna Andersson Story: When Losing Customers is Okay
  • 7 Keyword Search Tools for Twitter

Recent Posts

  • How to Personalize Your Outreach Emails
  • Using Concepts From Other Industries to Create Innovative Marketing Materials
  • How to Keep People Engaged with Your Page
  • How Mobile Marketing Is Evolving and Expanding
  • The Importance of Customer Reviews in Marketing

Our Family of Companies

  • Why V3B
  • Terms and Conditions
  • Privacy Policy
  • Guest Post Guidelines
  • Contact
© 2023 V3 Broadsuite. All rights reserved.
All content published by V3B is determined by our editors 100% in the interest of our readers, independent of advertising, sponsorships, or other considerations.