Digital marketing is evolving at a rapid pace—and regardless of what tops your marketing priority list, it’s likely that marketing automation is changing how you generate leads, retain customers and measure ROI. Interested in taking a closer look at marketing automation tools and strategy? If you’re in Kansas City next Tuesday, May 14, make plans to join BMA KC for B2B Rising: Behind the Scenes of Marketing Automation at one of my favorite local spots, Boulevard Brewing Company.
This jam-packed afternoon features an incredible line-up of speakers, including Adam Blitzer, founder and VP of B to B Marketing of Pardot, an ExactTarget company; Mike Martin of Salesforce.com; Sara Zittergruen-Miller and Stephanie Ayers of Perceptive Software; and Atri Chatterjee, CMO of Act-On.
Throughout the event, you’ll hear an overview of marketing automation and where it’s headed. After that, you’ll have an opportunity to look more closely at day-to-day uses of marketing automation, including:
- Audience definition and segmentation
- Lead scoring
- Ongoing content development
- Dashboards and reporting
- Global campaign overviews/summary
What’s even more impressive? This half-day event costs the same as a lunch—that’s a whole lotta knowledge and insight for a really reasonable price. Plus, stick around after the presentations for networking and a happy hour featuring Boulevard beer and wine. You know how much I love beer—and Boulevard? It pretty much rules.
I’ll be there with V3’s Katy Schamberger, so why not register now and join us? If you haven’t yet been to a BMA KC event, they’re packed with helpful information that you can immediately take away to improve your own strategies. Head to Boulevard next Tuesday and see for yourself. And if you can’t make it (or aren’t in the area), check out hashtag #bmakc on Twitter to follow along with the presos.
See you there!
Image: The Cleveland Kid via Compfight cc
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
