Now that Valentine’s Day is here, you’re probably headed out to purchase chocolates for your loved ones…and maybe a couple for yourself, too (don’t worry—we won’t judge you!). Before you head to your favorite chocolate destination, consider making your purchase with the ChocoFinder app—not only will you buy a sweet treat, you’ll also help someone you don’t even know.
The beauty of ChocoFinder is that it ensures your chocolate-y confections are made from Fair Trade cocoa beans. What’s the big deal about Fair Trade? Millions of children around the globe work in cocoa fields for unfair wages and in dire working conditions—makes that chocolate seem a lot less appetizing, doesn’t it? By supporting Fair Trade, you can help put an end to unjust trade practices by supporting chocolatiers who use ethically obtained cocoa beans.
ChocoFinder, the brainchild of filmmaker Lalita Krishna, makes it easier than ever to find guilt-free chocolate in your area by simply entering your location and choosing from a list of shops. Once you’ve purchased your Fair Trade chocolates you can rate your experience and share you input with other conscious-minded chocoholics.
Did we mention that this app is free and that there are also some perks to caring about the welfare of others? Not only will your chocolate purchase help encourage the ethical production of cocoa beans, but you can also score a free chocolate when you present your ChocoFinder app in-store. Who doesn’t like free treats?
The app is available for download on iTunes now. One caveat? The current shop listings are only in Canada, which means our neighbors to the north get first dibs. More locations will be added, however, as the app moves through the testing process, so go ahead, download it and consider yourself an early adopter.
Want more ChocoFinder details? Follow the app team on Twitter for updates. And in the meantime, you can feel free to send us chocolate for introducing you to such a nifty tool. You’re feeling generous, right?
Image via ChocoFinder
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
