As part of the Community Manager Appreciation Day celebration, Social Fresh released its annual Community Manager Report, an infographic and white paper that compiles results of a survey distributed to community and social media managers.
And now that the survey and report is in its third year, the data has revealed several emerging trends—all of which, Social Fresh says, “look like good news for social media professionals.” With tools and technology evolving on such a rapid scale, it only makes sense that positions that are so closely intertwined with the digital landscape continue to evolve, too—and we expect to see continued growth not just in terms of the community manager position, but across digital marketing as a whole.
Here are a few stats included in the infographic that we found the most compelling:
- One in 5 community managers work for an agency; the rest are found on the brand side.
- Women continue to hold the majority of CM positions at 61%. The men, however, are gaining ground, up 39% from 32% in 2010.
- The three cities with the most CMs per capita include Boston, Washington, D.C. and Cincinnati.
- CMs overwhelmingly find the most success on Facebook—54%, to be exact. Twitter comes in second at 20%, followed by LinkedIn at 8%. Those findings make perfect sense because, today at least, Facebook is the primary space for community management. It also makes sense that LinkedIn isn’t a major focus in the community management space because not much true community management, other than managing a brand’s corporate LinkedIn page by posting status updates and participating as an individual in a group, is possible on LinkedIn.
Another interesting find? Community managers (and, heck, anyone who works in social media marketing, for that matter) tend to be stereotyped as young professionals in their early to mid-20s (for better or worse). SocialFresh’s data, however, points to an increasing average age, from 29 in 2011, to 30 in 2012, to 32 in 2013.
The white paper is still in development but we’ll post an update as soon as it’s live. And if there are stats you’d like the Social Fresh team to explore in the white paper, be sure to leave them a comment.
Also, speaking of community management, I could not be more excited to give a shout out to my good friend Jeff Esposito, Public Relations and Social Media Manager at Vistaprint, recently named by Oracle/Vitrue as Community Manager of the Year. Here’s a glimpse of what’s involved in Jeff’s life as a community manager and the things he does and focuses on daily, most of which evolve around one simple concept: how to get the most people involved with the company using social technology and social platforms. Community management may not seem like a big job to some, but it’s the front line for your brand, day in and day out, and the folks manning those channels deserve all the recognition they can get.
Congrats to Jeff and all the finalists on jobs well done!
What about you? Looking at the data and the infographic embedded here are you surprised by any of this year’s findings?
Image: UserVoice
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
