Most of us don’t like change. Most of us like feeling in control of our respective universes and “mastering” whatever it is we’re doing. But really? When you do that, how do you ever get any better? How do you challenge yourself and go beyond what you think you’re capable of?
On a personal front, there are countless times when we take on a new client and are diving in and beginning the process of learning their industries, target audiences, establishing goals and objectives as part of a comprehensive strategy and I think “Oh my, this is a lot. This is unknown territory and will require me to step up my game in some key areas. Can I do this?” And the answer is almost always, “Of course we can — now get off your ass and get going.” But that’s the way I’m wired–I love challenging myself and I think that’s what keeps me perpetually in love with what I do for a living. And I am ever grateful for that.
Michelle’s advice in this lovely post shares her own experience at getting out of your comfort zone, learning new things and diving in even when you’re a bit intimidated. Now what are you waiting for? Go read Dancing With a Partner Who is Better Than You If You Want To Succeed.