A number of B2B marketers (33, to be exact) shared their marketing wisdom to help you break out of a marketing rut and shake things up. Learn from Joe Pulizzi, C.C. Chapman, Mack Collier, Kami Huyse and yours truly, to name a few.
“There’s a growing movement amongst progressive business to business marketers to break free of stale and antiquated digital marketing tactics,” writes Lee. “While consumer product marketing has long been associated with more interesting and compelling marketing efforts, modern B2B marketers include numerous companies that are creating amazing programs to attract, engage and convert business buyers with infotaining content, compelling social engagement and memorable calls to action.”
Some of the tips you’ll learn from B2B Marketing Innovation include:
Customer = Hero, Ann Handley
Study Deeply, Christopher Penn
Buyers Are People Too, Amanda Maksymiw
Talk To Customers, Matt T. Grant
Innovation Day, Mark Rice
Tell Stories, Tim Washer
Flexible Content Plan, Marti Konstant
Ready to dive in? Check out B2B Marketing Innovation eBook, available now on SlideShare.
Are you a B2B marketer? If so, I’d love to hear your thoughts and tips.
Oh, and I’m in Boston this week speaking at DemandCon, a conference dedicated to B2B Marketers focusing on sales and marketing alignment, lead gen and the sales funnel, as well as Marketing Profs’ B2B Forum, which starts Thursday and is packed with so much goodness I can barely stand it. Why aren’t you here?