Moms are online—shocking news, right? What’s interesting is how moms spend their time on the Internet. “Moms are at the center of their family’s life offline, so it’s little surprise that they’re also at the center of many of the biggest trends online as well,” according to Nielsen.
A recent Nielsen infographic details “The Digital Lives of American Moms.” Some of the stats we found especially intriguing include:
- The top 5 family and lifestyle sites for moms are Pinterest, Disney Online, iVillage Network, WebMD and Everyday Health.
- 50% of all moms actively participate in social media via mobile devices, compared to 37% of the general population.
- Nearly 1 in 3 bloggers are moms.
- Moms are 38% more likely to become a fan of or follow a brand online.
For data freaks like me, stats on Internet usage are always interesting. What’s even more fascinating, however, is how you can apply knowledge like this to your brand or business.
For example, if your brand targets moms, you better be on Pinterest. And it’s also important to recognize that half of moms access their social networks via mobile devices, which means they’re likely consuming content and even making purchase decisions with their phones, too. Is your company’s website optimized for mobile? Can you quickly serve up the products and information that digitally savvy moms need?
After all, the infographic shows that nearly 40% of moms are likely to become a fan of or follow a brand online. Does your brand have a strong online presence that they can find and engage with? Moms are an audience that’s ready to consume, converse and purchase. And by making sure your business is visible and active online (with a strong mobile strategy, too) you can better tap into and connect with this forward-thinking group.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
