Google+ users asked (and asked) and, after a period of beta testing, HootSuite answered. The company announced yesterday that all HootSuite users (regardless of their plan) can now manage their Google+ pages through HootSuite.
Since HootSuite allows users to manage a number of social profiles through the platform, it only makes sense that Google+ would be added to the line-up. Plus, the new functionality proves HootSuite is listening. According to HootSuite’s blog, Google+ has been the platform’s most in-demand feature with more than 12,000 requests alone on HootSuite’s official Google+ Pages request form.
And although a number of folks are still undecided on Google+’ overall efficacy (not to mention how the site will continue to fit into the larger digital landscape), you can’t ignore the numbers—and stats show that the site’s user base continues to grow; 43 percent in June, to be exact, according to Compete.com. In fact, Compete.com stats show that, for the first time, Google+ is larger than LinkedIn, which had 24.6 million visitors in June, compared to 31.9 million Google+ visits. And, as we wrote about earlier, G+’s user satisfaction rate is higher than its counterparts.
If you’re a Google+ and HootSuite user, you’ll definitely want to explore the new functionality. Brands and page admins can post to selected circles directly from HootSuite, as well as tap into HootSuite’s team workflow functionality to assign messages and follow ups, among other activities to help build out the page. Plus, you can perform custom keyword or phrase searches as part of your brand’s listening and monitoring.
How to Add a Google+ Page to Your HootSuite Dashboard
Of course you want to know how to add a Google+ page to your HootSuite dashboard! It’s super easy – access your Profile in the side menu, then select + Add A Social Network under My Social Networks. Enter your Google+ credentials and you’ll be set!
What say you? Is this exciting news or are you in the ‘G+ is so boring and a wasteland and I’ll never use it, no way, no how’ camp? Me, I’ve already added it. Big surprise.
Lead image via HootSuite
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
