You’ve embraced the power of social as an important component of your digital marketing strategy. And while it’s always a wise idea to maintain an active presence on multiple social sites, the fact remains that you need a hub for your digital operations—and that’s where Hoop.la comes in.
Hoop.la is, simply put, a multi-faceted platform that serves as an instant social hub for your site, complete with a blog, forums, multimedia, chats, a calendar and private messaging.
“Everyone has a bajillion social accounts/profiles going,” says Rosemary O’Neill, president of Social Strata, Inc., Hoop.la’s creator. “Those are great, but you still need to have a compelling hub on your own website, under your control.”
After all, without a website to act as the center of your online presence, the time you invest in other digital resources won’t be as impactful. A comprehensive, frequently updated website can go a long way in helping to fuel your SEO strategy, content marketing and customer relationships. And because Hoop.la offers a number of content- and engagement-related features like a blog, forums and chats (as pictured below), your website becomes an integral part of your online community, encouraging members to interact with you and each other directly on your site.
Hoop.la is meant to act in tandem with your other social networks. As Rosemary explains, “Socialize ‘out there,’ where it makes sense—but ultimately you want to drive customers back to your home base. Hoop.la is your home base.”
Hoop.la comes with a number of tools (including your own iPhone app—hurray, mobile!) but can also be tailored to your specific website using custom HTML, profile fields and domains, among other features.
Depending on your particular needs, Hoop.la might just be your new favorite platform. Curious to learn more? Rosemary took some time out of her busy schedule to chat with me via Skype so that you can get better acquainted with Hoop.la.
Now you’re really hooked, right? I might have missed my calling as the next Barbara Walters (kidding!). Don’t just take our word for it—Hoop.la offers a free trial so you can dive into the service, explore the features and decide if it’s a good fit not just for your website, but also your online community building and management initiatives.
Have we convinced you to give Hoop.la a try? If so, be sure to come back and let us know what you think.
