As people and businesses now realize how important the web is for business today, understanding search engine optimization–we’ll call it “SEO 101”–and how Google works is pretty imperative.
And there’s no shame in admitting that you kinda sorta think you know what SEO is all about, and why it matters, but that there’s probably more you could—and maybe should—learn. If that describes you, this video, featuring Google’s head of web spam Matt Cutts, might be just what you need.
How Does The Google Work, Anyway?
In the below video, Cutts explains everything from how The Google (you know you laugh when I call it that) crawls, indexes and ranks sites and their content. He then dives into how PageRank is used and how Google crawls through timelines, looks at frequencies and priorities and indexes and filters within their databases. Nerdy stuff, to be sure, but important to understand if you want to get a glimpse of why it’s important for your business to have an effective online presence.
What’s Google’s Goal?
Google’s overall goal is really pretty simple.
- Crawl the web
- Index those web pages
- Rank and serve those pages in the order that makes the most sense
An even simpler way to look at it: Index all the content on the web, deliver the needles in the haystack to searchers. At the speed of light. Isn’t that what we’re all looking for? Methinks so.
Let’s Get to The Video
So go ahead, check it out. Cutts is engaging and personable and it’s no surprise that he has legions of fans. And while someone mentioned in the video comments that the video is a few months old, the fact that it was just recently published and already has garnered almost 200,000 views tells us that this is a topic that many people are more than a little interested in.
You can read the full transcript of the video covered by Search Engine Land’s Barry Schwartz if you’d like to know more.
Want to Know More Now, Dontcha?
A couple of other great resources include SEOmoz’s “Beginner’s Guide to SEO,” which you can find here and Search Engine Land’s “Guide to SEO,” which you can find here.
Now, go forth and learn a little more about SEO. You’ll be glad you did. And your business will thank you for it.
Image courtesy of SEOmoz
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
