Effective writing is an integral part of marketing success and if you want to fine tune your skills, there’s no better way than by heading to boot camp. And there’s no better drill sergeant to help whip your writing skills into shape than the folks at MarketingProfs.
MarketingProfs’ Marketing Writing Bootcamp is an online course series that will teach you everything you need to know about writing creative, effective marketing copy. As my friends Geoff Livingston and Gini Dietrich pointed out in their post earlier this week, writing is a cornerstone of marketing. And if you’re a marketer who can’t write well, well, you won’t get far.
It seems almost contradictory, but in today’s digital landscape, the written word has become more important than ever. Whether it’s a blog post, web copy, social network updates or an email blast, to name a few, being able to create interesting, compelling content that helps a client (or your own business) achieve larger digital marketing goals is not only an important skill—it’s a must-have asset.
And that’s where MarketingProfs’ latest online series comes in. Although the classes have already started, it’s not too late to get involved. The live courses run through May 23, and you’ll be able to access the recordings for 12 months. Some of the best and brightest names in marketing will share tips about how to jumpstart your creative process, discover new and exciting topics and conquer deadlines. And it’s really affordable. And no, they don’t pay me to tell you about these courses (but now that hag Ann Handley owes me 47 cupcakes. And she’d darn well better come through with them).
If you sign up for and attend the boot camp, you’ll have a chance to get an up close look at some of the most important types of digital content and how to successfully write them, including blogs, ebooks, whitepapers, press releases, case studies and emails. Better yet? You’ll learn SEO tactics that will get your copy noticed in search results, as well as B2B tricks that will help your copy translate into clicks and conversions.
So what are you waiting for? Hop on over to MarketingProfs and register now. Then come back when you’re done and tell us what you learned. Better yet, write a killer guest blog post, showing off your new skills.
Image by Jayel Aheram via Creative Commons
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”