MarketingProfs’ Marketing Writing Bootcamp is an online course series that will teach you everything you need to know about writing creative, effective marketing copy. As my friends Geoff Livingston and Gini Dietrich pointed out in their post earlier this week, writing is a cornerstone of marketing. And if you’re a marketer who can’t write well, well, you won’t get far.
It seems almost contradictory, but in today’s digital landscape, the written word has become more important than ever. Whether it’s a blog post, web copy, social network updates or an email blast, to name a few, being able to create interesting, compelling content that helps a client (or your own business) achieve larger digital marketing goals is not only an important skill—it’s a must-have asset.
And that’s where MarketingProfs’ latest online series comes in. Although the classes have already started, it’s not too late to get involved. The live courses run through May 23, and you’ll be able to access the recordings for 12 months. Some of the best and brightest names in marketing will share tips about how to jumpstart your creative process, discover new and exciting topics and conquer deadlines. And it’s really affordable. And no, they don’t pay me to tell you about these courses (but now that hag Ann Handley owes me 47 cupcakes. And she’d darn well better come through with them).
If you sign up for and attend the boot camp, you’ll have a chance to get an up close look at some of the most important types of digital content and how to successfully write them, including blogs, ebooks, whitepapers, press releases, case studies and emails. Better yet? You’ll learn SEO tactics that will get your copy noticed in search results, as well as B2B tricks that will help your copy translate into clicks and conversions.
So what are you waiting for? Hop on over to MarketingProfs and register now. Then come back when you’re done and tell us what you learned. Better yet, write a killer guest blog post, showing off your new skills.
Image by Jayel Aheram via Creative Commons