It seems everyone and their brother has a book these days. And as a result, it’s no wonder that picking which industry tomes you should add to your reading list is downright daunting. If you ordered them all and tried to read half of them, you wouldn’t get anything done.
The good news? That’s where I come in. My new book, The Six Biggest Marketing Mistakes Growing Businesses Should Avoid At All Costs, is not only packed with great information—but it’s a quick read, too. You can probably finish it in about 30 minutes, which means you’ll spend the rest of the time you would have spent reading actually implementing the tips you’ve learned.
After all, what good is a business book that takes you days or weeks to wade through? I write things the way I’d like to read them. And that means it’s an easy read because I have the attention span of a gnat.
In all seriousness, I want to give you a few reasons why you should fork over the cost of a foamy latte and pick up a copy. In fact, in keeping with the theme of the book, I’ll give you six reasons you should buy it.
- There are real stories in which I look like an idiot. Rather than make it a “what was I thinking?” moment, I tell these stories so you can learn from my mistakes.
- I’ve written a couple books already, so I can put a sentence together.
- There’s a focus on execution. You can start working on what’s in the book in a matter of minutes.
- No infographics.
- This is rather important – I’ve worked with dozens of businesses that would consider themselves “growing” businesses. They’re not over the hump yet, but they’re on their way. Those are the types of businesses I get.
- In all seriousness, there IS a time to get serious. And mistake #1 lays it out there in a way that is aimed to be a frying pan to the face of the small business owner. It’s about mindset, and how you think about what you’re doing. I’m not going to give it away.
The beautiful thing about The Six Biggest Marketing Mistakes Growing Businesses Should Avoid At All Costs is that this book isn’t concerned with what industry you’re in, or whether you consider yourself to be a social media sniper (or whatever the cool term is these days). You just have to be the kind of person who needs to keep your business growing.
Now that you’re properly intrigued, be sure to get your copy before your competitor does.
Dave Van de Walle is Managing Principal at Area 224, a marketing communications consultancy headquartered in suburban Chicago. He is also former CEO of a web startup in education technology, and is one-half of the creative team behind 12 Minute Marketing. He is a recovering sportscaster.
Photo by ginnerobot via Creative Commons
