If you manage Facebook brand pages, you’ll want to know about the Facebook Pages Manager app that’s reportedly on the way for iPhone users.
We don’t know a ton about the Facebook Pages Manager app because it’s not yet been released, but knowing that it’s on the way makes us happy. We manage a lot of Facebook pages—and anything that makes that process more effective is a welcome addition. You’re nodding right now, aren’t you?
As you probably know, although you can somewhat manage pages in Facebook’s current mobile app, we’ll be the first to say that the functionality, well, it sucks. The standalone Pages Manager app will give admins more options and control when it comes to posting content to, monitoring and interacting with their pages. That kind of functionality, well, it doesn’t suck.
Additionally, the app will provide access to your Facebook Insights so that you can keep track of how many people are sharing your page and the number of people that have been exposed to your page. You’ll also get notifications regarding new activity on the page and will be able to respond and comment on your page.
For a sneak peek, check out a couple of screenshots posted by 9to5Mac:
The Pages Manager app is now available in New Zealand, and is expected to be available for U.S. users in the near future. That’s where they’re also testing the ability to buy visibility for your Facebook status updates. Doesn’t it make you wonder what’s up with those Kiwis? Clearly they must be nicer and easier to work with than the rest of us.
We’re looking forward to full release of the Facebook Pages Manager App and once we can give it a test drive, we’ll write more about it. To our way of thinking, this move on the part of Facebook makes great sense. It’s no secret that Facebook is all about the mobile experience and this is just one move closer to making that more user friendly.
Image by ksayer1 via Creative Commons
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”