If you’re in the Kansas City area on Feb. 21, you’ll have a chance to get inside the minds of more than 1,700 of the world’s most prominent Chief Marketing Officers during a presentation to the Business Marketing Association–Kansas City.
Karstin Bodell, VP of Marketing for IBM, will be presenting the company’s CMO study, the result of in-depth conversations with CMOs “to find out what keeps them up at night,” says Scott Cook, IBM external communications.
This is an invaluable opportunity to hear from some of the world’s top marketing professionals as they shed light on industry triumphs, challenges and trends. For example? “The IBM study found that while 82 percent of CMOs say they plan to increase their use of social media over the next three to five years, only 26 percent are currently tracking blogs, 42 percent are tracking third party reviews and 48 percent are tracking consumer reviews to help shape their marketing strategies.”
Karstin will also discuss how the featured CMOs manage four key challenges that are widespread regardless of the industry: data explosion, social platforms, channel and device choices and shifting demographics.
The presentation is part of BMA-Kansas City’s monthly lunch and learn sessions, and will be held from 11:30-1 p.m. on Feb. 21 at Lidia’s. If you work in marketing, this is a must-attend event, especially if you’re like me and are passionate about learning from what works—and what’s challenging—for others in the industry. With the marketing landscape changing at such a rapid pace, educational opportunities like this can help you stay up-to-date on the tools and practices that will help make your marketing strategies more effective.
Watch the video below for a sneak peek of some of the insights and observations you’ll hear during Karstin’s presentation.
Now you’re officially intrigued, right? I hope to see you on Tuesday—if you’re there, be sure to stop by and say hello.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”