Some days my email box is so out of control it’s ridiculous. In fact, I refuse to tell you how many messages are in my inbox. Part of the reason for that is that I subscribe to a ton of email newsletters and other stuff best classified as Crap I Don’t Need – and I’ve not made time to unsubscribe from them.
Sound familiar? Have I got the thing for you!
Unroll.Me is an email unsubscribe engine that allows you to unsubscribe from unwanted emails in bulk. Sweet! Unroll.me is in beta now, but you can request an invitation and my bet is that you’ll get one in no time.
As an aside, I loved the strategy behind their invitation to participate in their beta. I’m not sure if props for this are due to the folks at Unroll.me or Launchrock, their “powered by” platform … but in any case, I liked it as much as the platform itself, which guaranteed a blog post about it.
See how they invite you, when you sign up to participate in the beta, to invite at least three friends AND like their Facebook page. They incentivize you by letting you know that the more friends you invite, the sooner you’ll get access. And they make it easy for you to do just that. Note the Facebook Like Button, the invitation to tweet, the sharing link and the ability to easily import folks from your contact database and send them email invitations. The only thing they’re missing (and I think it’s a biggie) is the built-in LinkedIn sharing button (why leave out the biggest business professional network if you’re making it easy to share) … but it’s still an awesome call to action.
More than that – I think that’s pretty smart marketing. We’ve got something you want to play with. And you can play with it sooner if you help us tell people about it. For early adopters like me and my nutty friends, that’s a no-brainer.
I’ve already gotten my invitation and can’t wait to punt all the unwanted emails from my inbox. And if you feel the same way, request your invite here – then get busy telling your friends about it.
What do you think about the beta invite and call to action … am I the only one who thinks that’s pretty cool or do you agree?
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
