Sound familiar? Have I got the thing for you!
Unroll.Me is an email unsubscribe engine that allows you to unsubscribe from unwanted emails in bulk. Sweet! Unroll.me is in beta now, but you can request an invitation and my bet is that you’ll get one in no time.
As an aside, I loved the strategy behind their invitation to participate in their beta. I’m not sure if props for this are due to the folks at Unroll.me or Launchrock, their “powered by” platform … but in any case, I liked it as much as the platform itself, which guaranteed a blog post about it.
See how they invite you, when you sign up to participate in the beta, to invite at least three friends AND like their Facebook page. They incentivize you by letting you know that the more friends you invite, the sooner you’ll get access. And they make it easy for you to do just that. Note the Facebook Like Button, the invitation to tweet, the sharing link and the ability to easily import folks from your contact database and send them email invitations. The only thing they’re missing (and I think it’s a biggie) is the built-in LinkedIn sharing button (why leave out the biggest business professional network if you’re making it easy to share) … but it’s still an awesome call to action.
More than that – I think that’s pretty smart marketing. We’ve got something you want to play with. And you can play with it sooner if you help us tell people about it. For early adopters like me and my nutty friends, that’s a no-brainer.
I’ve already gotten my invitation and can’t wait to punt all the unwanted emails from my inbox. And if you feel the same way, request your invite here – then get busy telling your friends about it.
What do you think about the beta invite and call to action … am I the only one who thinks that’s pretty cool or do you agree?