We love a good business resource book. And when it helps a great cause, that makes us even happier. Intrigued? We thought you might be! Simply download a free copy of Breaking Through The Barrier: What Companies That Grow Do Differently. And with every copy that’s downloaded, $1 is given to Kansas City’s Children’s Mercy Hospital, a wonderful hospital and clinic network that’s also the only free-standing children’s hospital between St. Louis and Denver.
If you’re a small business owner (or, heck, any size business owner), you’ll find a wealth of valuable information in Jack Hayhow’s Breaking Through The Barrier, which examines why some businesses grow rapidly while the majority become mired in a slump.
As Hayhow writes in Breaking Through The Barrier, “The truth is, it’s brutally difficult for a business to grow past the Mom and Pop stage. According to the U.S. Census Bureau there are about 25 million firms in the United States. The sad fact is that less than 5 percent of these 25 million firms ever do $1 million in annual sales. And if that’s not discouraging enough, only 2.5 percent ever grow to the point of having 20 employees.”
The bright side? You can propel your business past the point of stagnation and into a growth pattern. Hayhow presents an examination of several vital business factors, including the market, the product, revenue generation, the leader and the business model to explore what makes a business thrive—and how you can apply those teachings to your own company.
Don’t just take our word for it. The beginning of the book is packed with a number of testimonials, including praise from Kansas City’s own bean baron and entrepreneurial success, The Roasterie’s Danny O’Neill:
“Finally, an honest book about the realities of building a business. Jack Hayhow is an experienced entrepreneur who tells it like it is and leaves theory for the academics to cover. It is well written, fast-paced and full of real life examples that any business owner can relate to. I wish I had this book when I founded my company…these last 17 years would have been much easier.”
So what are you waiting for? Download a copy of Breaking Through The Barrier today! And once you do, stop back by and share your favorite piece of advice and what you plan to apply to your own business.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
