If you’re a social media practitioner, community manager or marketer/PR pro in or near the Kansas City metro area, the Kansas City Social Media Masters workshop series on Friday, October 21, is something you should check out. Yes, that’s THIS Friday. Clear your calendar and get there.
Whether you’re an agency or on the client-side, this workshop will arm you with information and strategies far beyond the Social Media 101 seminars that are a dime dozen and give you enterprise level intel, case studies and strategies that have worked, and are working, for both B2B and B2C companies of all sizes.
And I don’t say that because I’m speaking. Or because I’m pimping an event that someone asked me to be a part of. If you know me well, you’ll know that I don’t do that.
If you’re like me, offers about social media workshops, webinars, training sessions and the like come across your desk and computer screen on what seems like an hourly basis. In fact, a friend just paid a whopping $1800+ for a “social media bootcamp” event that not only took a ton of money out of her company’s pocket, but two days out of her life. Even worse, it delivered squat in the way of relevant, actionable information that she didn’t already know. I don’t know about you, but my time is just as valuable as my money, and if I’m going to sit in an all day seminar, it had better be amazing.
Did I just describe you? If so, the Kansas City Social Media Masters event is something that should be on your calendar for this week – and if it’s not, it’s not too late. The folks presenting at this seminar are truly brilliant at what they do, and are people I look up to – and learn from – on a regular basis. You’ll see my butt parked in the audience of these sessions, and there’s no better testimonial to a conference being worth your time than that – I promise!
Okay, You’ve Got My Attention. Who’s Going To Be There?
Here are some of the people you’ll see and hear from, and why I’m giddy just thinking about spending the day with these folks:
Chris Heuer – Chris is a Specialist Leader, Social Media for Deloitte and is fantastic at helping brands – large and small – think holistically about business. The fact that businesses today need to be focusing on (and doing) things in the digital space is a given. But there’s so much more. Chris will talk about how to optimize your organization to act as one, collaborate across organizational boundaries and serve your market in the most effective ways possible.
Sam Fiorella, Chief Strategist for Sensei Marketing in Toronto and New York City, will talk about how to build corporate social infrastructure at the enterprise level and how businesses can avoid the silos that can be barriers to success in the social media realm and with regard to integrated marketing efforts of the company as a whole.
Jonathan Copulsky, also with Deloitte, and author of Brand Resilience: Managing Risk and Recovery in a High-Speed World, will speak on that very topic. How to assess your brand risks, detect early warning signs and how to adapt your defenses accordingly. He’ll discuss the experiences of some well-known, very large brands and you’ll walk out of his session in an infinitely better position than you entered.
Matt Hicks is the former PR and social media manager at Facebook and if you’re interested in harnessing the power of Facebook beyond the “likes,” this session is, without question, for you. He’ll discuss tactics for competing for attention in the newsfeed, developing a voice and creating a great content mix as well as advanced features for setting up and managing your Facebook page.
Sean Moffit, founder of Agent Wildfire and a well-known figure in the fields of innovation and brand leadership, social influence and community building and digital technologies in general, will speak about WOMM and influence building. Sean’s workshop will show you how to create buzz and, just as important, how to engage influencers. Sean is the author of Wikibrands – Reinventing Your Company in a Customer-Driven Marketplace – can’t wait to hear what he has to say!
Sean McGinnis, one of my favorite brains on the planet, is a well-known expert on online marketing, SEO, customer acquisition and a host of other things. Getting a chance to finally meet Sean in person, never mind hear him speak, is probably one of the highlights of this day long seminar for me. I’ve been stalking Sean for a long time now and learn from him on a daily basis. And now it’s your chance to do it, too.
And then there’s me. I’ll wrap up the day with a session about corporate blogging and how blogging is, without question a channel with which to drive leads and generate sales. We’ll discuss the impact of a corporate blog and other social channels, how to measure success, and explore some of my favorite tools for measuring ROI and showing the folks in the C-Suite that there is a method to the madness. And that corporate blogging and social channels can – without question – have a positive impact on the bottom line.
C’mon. What Are You Waiting For?
I hope you can join us on Friday. This is really going to be a day filled with some terrific information from a group of seasoned, successful pros who are routinely working with some very large companies, helping ensure their success. If what they do for large companies works, it will, most definitely work for you and your business.
This isn’t a huge conference – it’s an intimate setting and a series of workshops each designed to play off the one prior. Spending the day with us will, without question provide you with actionable takeaways that you can put to use immediately in your business – no matter what it is.
I have a discount code smmshelly that’ll entitle you to a 30% discount. Register. NOW. Come spend the day with me. Even better – come spend the day with these smarties. You’ll be glad you did. Let’s see … $210 and change for a day long workshop with these brains … seriously folks, what is there to think about?
Oh, and if you’re game for some pre-event fun, come to the Oktoberfest Happy Hour on Thursday night, from 5:30-8pm at The Vienna Zimmer (upstairs, Grunauer at the Freight House). I’ll be there, too!
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
