I’m excited and honored to be featured as a panelist at BlogWorld and New Media Expo in New York City, May 24-26, 2011. I’m looking forward to participating in this event for a few reasons.
First and foremost, it’s my first trip to BlogWorld and I’m psyched. I’ve heard it’s a fantastic conference and I’m excited to finally get the chance to experience it for myself.
Add to that the fact that I’m a transplanted New Yorker, so the opportunity to go home and see family and friends is always a bonus. And last, but never least, it’s about the food. My taste buds are almost in a state of frenzy just thinking about the million pieces of true New York Style pizza that are in store for them ….
I’m also looking forward to participating because my co-panelists are a bunch of the most wicked smart, successful and downright amazing people I know. Seriously, why they picked me to join them, I’ll never know. But I’m certainly happy that they did.
I’ll be joining Ann-Marie Nichols of The Write Spot, Lucretia Pruitt of The Social Joint and Christopher Barger of Voce Communications and discussing #ToyotaFail: The Crisis that Wasn’t.
We’ll discuss the whole #ToyotaFail ordeal and how the misguided ambition of a mommy blogger and the already struggling reputation of Toyota collided in a spectacular hot mess. We’ll look at how their social media team dealt with what could have been a full on brand crisis. We’ll look at the dangers of working with inexperienced bloggers and the damage that could happen to you and your brand as a result. And we’ll also discuss best practices in brand crisis management in general, including how your PR and social teams must work together and how dealing with crises in real time can make all the difference in the world.
Our panel will be on Wednesday, May 25th from 11:30 am – 12:30 am and if you show up and answer the secret question (which means you stayed through the whole thing) and if you promise not to throw rotten tomatoes, I might just buy you lunch.
Seriously (and I was serious about lunch), if you’ll be at BlogWorld this year, I hope we get a chance to get acquainted. If you’ve not yet registered, it’s not too late – and we would love to see you there. There’s a fantastic lineup of over a 100 speakers and sessions. In fact, my biggest dilemma is choosing which ones to see – because they all sound pretty terrific.
And if you can’t make it to the conference – keep an eye out for our discussion discussion on Twitter and join in the conversation. Our hashtags are #ToyotaFail and #BWEEAST.
And, of course, if you can’t make it to NYC in May, you can always plan to attend BlogWorld LA in November.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
