I’m pretty sure it was her repeated use of ‘the girls’ as ammo, combined with her tongue-tastic skills that hooked me.
I hated GoDaddy’s trampy spots last year – but I love Cloris. And I loved Betty White, too. Maybe I just have a thing for old broads. But old broads who make me laugh are infinitely more enjoyable than race car drivers trying to act sexy and failing.
Kudos to the team at Network Solutions for Go Granny. Well done!!!
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
