But while I was waking up with a cup of coffee and thinking about how much my back hurt from shoveling the mountain of snow that fell yesterday, I discovered the website of Lateral, a pan-European software development company with offices in London and Romania.
Lateral’s About Us page is so captivating it makes me go back again and again, just because I think it’s so cool. Oh, and of course it makes me want to hire them – which is the whole point of an About Us page, no?
There’s a screen capture here (using Awesome Screenshot, my newest favorite tool) but, to see what I’m talking about, you’ve got to go to their home page. Move your cursor around and you’ll see what happens.
And don’t forget to click the keyboard keys – you’ll not be disappointed.
What’s your favorite About Us page? This week, anyway?
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
