Football Fanatics is an online retailer for—football fanatics–and they know how to use the power of social media. The company is a privately owned sports merchandise company headquartered in Jacksonville, Florida, offering one of the largest selections of officially licensed team and league products on the web.
Before you start whining about how your business isn’t football or sports related—STOP! The reason this company is so successful in their social media efforts has nothing to do with the fact that they are a sports-related business. The reason this brand is successful is because it was started by sports fanatics and is staffed by sports fanatics to give football fanatics their fix when they need NFL or College football SWAG. The company is authentic and it shows.
We get lots of calls from businesses who want to jump into social media marketing. Shelly and I ask potential clients WHY they want want a Facebook page or a Twitter profile. We tell them that good social media marketing is simply an extension of a strong brand message—it’s not a silver bullet. We don’t recommend using social media for the sake of social media—it has to be a part of a bigger plan. It’s not the answer people want to hear but it’s the truth.
The brand message of Football Fanatics is true and crystal clear. THAT why this company is kicking ass in social media marketing. You know instantly know what the brand is about once you land on their website. The company is full of crazed sports fans who love to serve other crazed sports fans.
I stumbled upon the Football Fanatics site because one of my college friends, Scott Williams, is president of the company. The other day I looked up my friend, saw his company website and stayed. Since my favorite part of a football game is the tailgate party, I thought it was an example of good marketing.
If you dig football, you’ll be in heaven at Football Fanatics: