Geek is chic during Mercedes-Benz Fashion Week.
For those of you who don’t follow high fashion, Fashion Week kicked off last week in New York and ends tommorrow.
But the biggest story during Fashion Week 2010 isn’t about the chic designers but about high technology. The fashion forward have embraced tech and social media in a big way. High fashion has gone geek, further proving that @shellykramer and I are way ahead of our time.
ClickZ reports on how American Express has increased their social media marketing during Fashion Week:
Jessica Igoe, director of global sponsorship marketing, says American Express created the hub because of previous interest in social media.
“Last season, we really saw social media spike during Fashion Week when we introduced the first multimedia Twitter wall in our American Express lobby space at Bryant Park,” she says. “The American Express Twitter hub is just another place where fashion lovers and social media enthusiasts can join the conversation, get up-to-the-minute information and feel the energy of Lincoln Center no matter where they are in the world.”
AMEX is also doing “Twitterviews” – interviews on Twitter with fashion elite.
Mashable has an excellent recap of all the places to find the cool kids online during Fashion Week and I’m loving the commentary over on Huffington Post Style this year.
You can follow the last day of fashion week on Twitter via @fashionweek. Just look for the #NYFW hashtag, it’s pretty interesting.
