Local search is growing by 50% every year and, according to the fine people at Orange Soda who created this killer infographic, there are some 1.5 billion local searches per MONTH in 2010. Are you doing all you can to make sure those searchers find your business?
These days, finding a dentist, a tailor, an accountant, or a coffee shop is most often accomplished by the click of a mouse. Consumers search online for just everything they want or need – and that’s typically how they find the businesses they will ultimately patronize. That means a marketing and SEO strategy that maximizes local search is key. Smart businesses are staking their claims on location based sites like Gowalla and Foursquare and maximizing brand awareness inexpensively and easily. Additionally, tools like Google Places, online registries, directories and review sites are great places to make sure your business has a professional presence.
Not yet exploring how local search can help your business? There’s no time like the present.