Local search is growing by 50% every year and, according to the fine people at Orange Soda who created this killer infographic, there are some 1.5 billion local searches per MONTH in 2010. Are you doing all you can to make sure those searchers find your business?
These days, finding a dentist, a tailor, an accountant, or a coffee shop is most often accomplished by the click of a mouse. Consumers search online for just everything they want or need – and that’s typically how they find the businesses they will ultimately patronize. That means a marketing and SEO strategy that maximizes local search is key. Smart businesses are staking their claims on location based sites like Gowalla and Foursquare and maximizing brand awareness inexpensively and easily. Additionally, tools like Google Places, online registries, directories and review sites are great places to make sure your business has a professional presence.
Not yet exploring how local search can help your business? There’s no time like the present.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
