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Secret To Small Business Success? Local Search

By Shelly Kramer,

August 13, 2010
Just because you have a cool business or offer a unique service, doesn’t necessarily mean that people will find you. Or buy what you sell. Which is often a critical misstep that businesses make. Paying attention to local search and developing a strategy to maximize your exposure in your own community is a critical component to small business marketing – and a big part of success. And, when it comes to overall SEO strategy, the experts (at least the ones that I work with) generally advise that you start in your own market, own that, and then move outward. Or, as my partner in crime, Michelle Lamar, likes to (incessantly) say “Concentrate to Dominate, Baby!”

Local search is growing by 50% every year and, according to the fine people at Orange Soda who created this killer infographic, there are some 1.5 billion local searches per MONTH in 2010. Are you doing all you can to make sure those searchers find your business?

Local Search - A Must For Success

These days, finding a dentist, a tailor, an accountant, or a coffee shop is most often accomplished by the click of a mouse. Consumers search online for just everything they want or need – and that’s typically how they find the businesses they will ultimately patronize. That means a marketing and SEO strategy that maximizes local search is key. Smart businesses are staking their claims on location based sites like Gowalla and Foursquare and maximizing brand awareness inexpensively and easily. Additionally, tools like Google Places, online registries, directories and review sites are great places to make sure your business has a professional presence.

Not yet exploring how local search can help your business? There’s no time like the present.

Shelly Kramer
Shelly Kramer

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”

Tagged:FoursquareGoogle PlacesGowallaKansas City Marketing ConsultingKansas City SEOKansas City Small Business MarketingKansas City Social Medialocal searchlocal SEOMichelle LamarShelly Kramer

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