I’m a pushover for posts and headlines that just SAY IT. Especially when the content is written by experts like Odden. Dig if you will, a preview:
The current iteration of what we all call social media has been around for at least 3-4 years but apparently brands are still irrelevant on Twitter and companies continue to blunder on Facebook and show a lack of understanding of what makes social media conversations succeed at reaching business goals.
What can I say? He had me at SUCK.
Go read it over on TopRankBlog.com, Why Do So Many Companies Suck at Social Media?
Comic via GeekandPoke.