Clicky

close
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
  •  Facebook
  •  LinkedIn
  •  Twitter
  •  Google +
  •  YouTube
V3B
  • Menu
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
    • Guest Post Guidelines

Why Your Brand Needs Business Intelligence

By Michelle Lamar,

May 16, 2010
The need for biz intelligence is not going away. Gathering business intelligence and mining for data about your brand (and your competitors) will grow as time goes on. Investing in social media monitoring and business intelligence should be built into your marketing plan.  For those of you with your head in the sand, take a look at IBM.

IBM recently rolled out a new social media monitoring tool that measures consumer sentiment from data gathered on social media networks, blogs and online communities. IBM’s tool, SPSS Modeler data mining and text analytics workbench, already has some fairly big clients.

Mashable reports that Navy Federal Credit Union, Rosetta Stone and Money Mailer are already using IBM’s new tool to understand what people think of their brands, products and competitors.  To all of you waiting on a case study from the Wharton School of Business to tell you that it’s wise to spend money business intelligence and data monitoring:

The train has left the station.
The genie is out of the bottle.
Wake up and smell the coffee!

IBM, aka Big Blue is a conservative brand. If IBM is doing it, you can bet that most of your competitors are doing it too.  The company has recognized that the need for gathering biz intelligence is so important—-they created a new tool for it!

Business intelligence tools should be part of the marketing strategy for any business or brand that wants to stay ahead of their competition. You can either jump in now or wait until later.  But in the words of Seth Godin:

By the time there is a case study in your specific industry, it’s going to be way too late for you to catch up.

Disclosure: V3 has recently become part of the team at Spiral 16, one of the top brands in the country for gathering business business intelligence and data mining.

Michelle Lamar
Michelle Lamar

Tagged:Big BlueBusiness Intelligencedata miningIBMMashableMoney MailerNavy Federal Credit UnionRosetta StoneSeth Godinsocial media monitoringSpiral 16Spiral16SPSS Modeler data mining and text analytics workbenchWharton School of Business

Popular Posts

  • Instagram Phishing: How to Prevent It and What to Do If It Happens to You
  • Experiencing Twitter Analytics Problems – This May Be Why
  • The Hanna Andersson Story: When Losing Customers is Okay
  • Email Tips: Clean Up Your Inbox With A Google Apps Script
  • 7 Keyword Search Tools for Twitter

Recent Posts

  • 10 Places to Turn for Marketing Inspiration
  • Why Paying Attention to Your Customers’ Social Initiatives Matters
  • Boosting Your Brand Through Social Media Marketing
  • Four Types of Social Media Alerts to Create
  • Finding the Balance Between Physical and Digital Sales and Marketing

Our Family of Companies

  • Why V3B
  • Terms and Conditions
  • Privacy Policy
  • Guest Post Guidelines
  • Contact
© 2022 V3 Broadsuite. All rights reserved.
All content published by V3B is determined by our editors 100% in the interest of our readers, independent of advertising, sponsorships, or other considerations.