The need for biz intelligence is not going away. Gathering business intelligence and mining for data about your brand (and your competitors) will grow as time goes on. Investing in social media monitoring and business intelligence should be built into your marketing plan. For those of you with your head in the sand, take a look at IBM.
IBM recently rolled out a new social media monitoring tool that measures consumer sentiment from data gathered on social media networks, blogs and online communities. IBM’s tool, SPSS Modeler data mining and text analytics workbench, already has some fairly big clients.
Mashable reports that Navy Federal Credit Union, Rosetta Stone and Money Mailer are already using IBM’s new tool to understand what people think of their brands, products and competitors. To all of you waiting on a case study from the Wharton School of Business to tell you that it’s wise to spend money business intelligence and data monitoring:
The train has left the station.
The genie is out of the bottle.
Wake up and smell the coffee!
IBM, aka Big Blue is a conservative brand. If IBM is doing it, you can bet that most of your competitors are doing it too. The company has recognized that the need for gathering biz intelligence is so important—-they created a new tool for it!
Business intelligence tools should be part of the marketing strategy for any business or brand that wants to stay ahead of their competition. You can either jump in now or wait until later. But in the words of Seth Godin:
By the time there is a case study in your specific industry, it’s going to be way too late for you to catch up.
Disclosure: V3 has recently become part of the team at Spiral 16, one of the top brands in the country for gathering business business intelligence and data mining.
